Manager of Marketing

About the Role

Key Responsibilities

• Leads all marketing planning, efforts and execution for the Division.
• Oversee and manage Marketing Team direct report(s).
• Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.
• Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
• Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
• Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
• Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
• Develop and approve annual marketing and media budget with support of corporate media planning resources and in collaboration with Division/Area leadership.
• Manage Division budget(s) on an ongoing basis with formal quarterly updates.
• Establish lead goals by brand & community to achieve Division net sign-up plan, monitor progress against goals.
• Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
• Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
• Act as primary point-of-contact for Pulte Interior Design.
• Collaborate with corporate communications team on local PR needs.
• Identify key competitors and stay abreast of local marketing activity.
• Operate and adapt in an environment with changes to timelines and priorities.
• Present and interact with Division/Area leadership, including answering marketing questions off script when needed.

Requirements

• Minimum Bachelor's Degree in Marketing or Communications or equivalent.
• Minimum 5-7 years related Marketing communications/planning experience.
• Understanding of advertising law and its application to the homebuilding industry.
• Ability to shift between strategic and tactical responsibilities.
• Understanding of and demonstrated skill at aligning marketing mix with key messages.
• Experience establishing and managing to a budget.
• Effective problem solving, data collection and analysis skills.
• Strong oral and written communication skills.
• Team oriented with ability to establish credibility.

Nice to Have

• Home building and/or real estate industry experience preferred.

Qualifications

• Bachelor's Degree in Marketing or Communications or equivalent.