Manager, Omnichannel Analytics

About the Role

Key Responsibilities

• Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.
• Articulate business owner needs and support use case ideation and development.
• Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
• Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
• Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.).
• Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
• Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
• Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
• Perform ad-hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.

Requirements

• Bachelor's degree required in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
• Hands-on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.).
• 5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
• Strong written and oral communication skills, with the ability to build insights and narrate a story with data.

Nice to Have

• Strong experience in brand marketing and optimization.
• Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
• MarTech and big data knowledge in the digital space (DMP, digital identity solution, data clean room, CDP, etc.).
• Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data, etc.
• 3rd party pharmaceutical patients claim data is preferred.
• Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
• Strong planning and project management skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• Exceptional analytical, and problem-solving skills and attention to detail.
• High motivation, strong work ethic and positive attitude while working under tight deadlines.

Qualifications

• Bachelor's degree in relevant field.
• 5+ years of experience in marketing analytics or related field.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick).
• Medical/dental/vision insurance.
• 401(k) plan.
• Participation in short-term and long-term incentive programs.