Manager, Paid Social

About the Role

Key Responsibilities

• Drive overall paid social strategy and associated tactics to meet client's goals, working closely with the integrated media, creative, and data teams.
• Build partnerships and manage campaigns in a fast-paced environment while maintaining a high level of stress tolerance.
• Extract and apply insights/actions from data to campaigns with strong analytical abilities.
• Consult, educate, and negotiate with clients and agency partners.
• Present recommendations and ideas to clients and internal teams.
• Effectively merchandise successes to the client.
• Educate client teams on the latest trends, best practices, and technologies.
• Prioritize and manage priorities and ad-hoc requests to ensure timely execution and meet client expectations by the entire client team.
• Demonstrate appropriate judgment through proper escalation and strong problem-solving skills.
• Establish oneself as an expert within their functional department and client team.
• Identify ways to improve team efficiency and effectiveness.
• Bring new proactive ideas to help meet client goals and grow business.
• Effectively manage and develop junior team members (mentoring, training, etc.).

Requirements

• Bachelor's degree in Marketing, Advertising, or Communications.
• 3+ years of work experience managing online marketing/advertising accounts.
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest with in-platform experience and campaign setup expertise.
• High levels of integrity, autonomy, and self-motivation.
• Desire to work for a fast-paced, results-based company.
• General knowledge of direct marketing principles and strategies.
• Polished presentation, communication, and listening skills.
• Strong organizational skills with the ability to manage multiple projects at once.
• Confidence in analyzing and acting on marketing data.
• Experience in paid social optimizations (proactive and reactive).
• Forecasting and opportunity/gap analysis skills.
• Familiarity with campaign management tools, including bid rules/management.
• Advanced social knowledge.
• Monitoring new social trends and products and evaluating their application to clients.
• Research tools/competitive analysis experience.
• Budget/pacing and billing understanding.
• Understanding of integrated media.
• Awareness of industry trends.

Nice to Have

• Experience with campaign management tools, including bid rules/management.

Qualifications

• Bachelor's degree in Marketing, Advertising, or Communications.

Benefits & Perks

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits