Manager, Paid Social

About the Role

Key Responsibilities

• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Lead RFPing and compiling tactical recommendations
• Assist in training, mentoring, and developing team members
• Compile data across social media platforms and collaborate with the Analytics team to create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
• Adopt established account management standards and enhance campaign best practices
• Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations
• Champion and facilitate communication and collaboration within the team and the agency
• Participate in knowledge share sessions to present and learn new strategies for optimizing campaign performance
• Develop action plans for social media success, including setting key metrics, measurement, and optimization strategies
• Advocate the value of social media and educate clients, partners, and internal teams on new developments and capabilities
• Provide oversight and direction to the team of social media buyers
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction for improving campaign performance through optimization and new strategies
• Create and deliver presentations to clients and internal teams showcasing campaign strategy and results

Requirements

• 3+ years of directly related experience working in paid social media campaigns
• Experience working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Strong analytics, organizational, and communication skills
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting
• Strong organizational, problem-solving, and communication skills
• Previous leadership/management experience is preferred

Nice to Have

• Previous leadership/management experience is preferred

Qualifications

• 3+ years of directly related experience working in paid social media campaigns
• Experience working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits & Perks

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off