Manager, Paid Social

About the Role

Key Responsibilities

• Own the paid social strategy from end-to-end, aligning campaign goals with broader marketing objectives
• Lead cross-functional planning, partnering closely with Creative, Analytics, Ecom, Partnerships and Growth Marketing to drive a high-performing program
• Manage in platform activation across paid social platforms (Meta, Pinterest, etc), optimizing targeting, budget, creative, landing page strategies, etc, ensuring best-in-class execution
• Set target KPIs and optimizations to deliver sales and ROI targets, as well as other primary channel objectives
• Translate data into action by analyzing performance, identifying insights, and sharing recommendations with internal stakeholders and leadership
• Track emerging social trends, identifying new, innovative ways to evolve paid social strategy, grow our audience, and drive new customer acquisition and retention
• Manage vendor relationships to ensure alignment, performance, and continuous growth
• Develop and execute on roadmap for paid social campaigns that align with business objectives, staying ahead of industry trends and platform updates

Requirements

• 4+ years of paid social experience, including strategic planning, performance optimization, and hands-on execution of multi-million dollar programs
• Deep understanding of paid social advertising ecosystem, including campaign structure, audience segmentation, bidding strategies, and attribution modeling
• Demonstrated understanding and experience in full funnel strategy
• Strong storytelling skills with the ability to distill complex data into insights for stakeholders and senior leadership
• Data-driven problem solving skills, with a desire to look for opportunities through data analysis and to take action on them
• Experience in a fast-paced environment where deadlines, priorities, and initiatives pivot at the speed of social trends
• Proven ability to lead cross-functional teams and/or external partners to deliver results on time and within budget
• Self-starter with exceptional organizational, prioritization, and communication skills
• Passionate about social trends, interior design, and the intersection of performance and brand marketing

Nice to Have

• Familiarity with multiple forms of analytics and measurement tools (e.g., A/B + Brand/Conversion Lift Testing, GA4, Media Mixed Modeling)
• Familiarity with Customer Data Platforms (CDPs) and audience targeting strategies
• Experience with content development and organic social strategy
• Knowledge of paid display and video strategy + execution
• Experience with retail and/or eCommerce D2C brands
• Understanding of retail calendar and seasonal process