Manager, Paid Social Media

About the Role

Key Responsibilities

• Manage a team of Social Media Associates to ensure high-quality execution and professional growth.
• Execute paid social campaigns across platforms including Meta (Facebook & Instagram), LinkedIn, and ideally additional platforms such as X (Twitter), Pinterest, TikTok, and Snapchat.
• Develop and execute paid social strategies that increase brand reach, engagement, and conversions.
• Define and track KPIs (CTR, ROAS, cost per lead, engagement rate), delivering performance reports and insights.
• Optimize campaigns through A/B testing, audience segmentation, and creative iteration to maximize ROI.
• Collaborate with Creative, Paid Media, SEO, and Client Partnerships to deliver integrated, data-informed campaigns.
• Facilitate the creation of video, copy, and visual assets optimized for platform algorithms and audience behaviors.
• Build and maintain strong client relationships, identifying opportunities for account growth.

Requirements

• 4+ years of experience managing paid social campaigns with proven results in improving KPIs such as CTR, engagement rate, ROAS, and CPL.
• Experience working with paid social channels including Meta (Facebook and Instagram), LinkedIn, and bonus points for X (Twitter), Pinterest, TikTok, and Snapchat.
• Demonstrated ability to analyze performance data and translate insights into measurable optimizations that drive growth.
• Experience with A/B testing, audience segmentation, and budget optimization to maximize ROI.
• Skilled in content strategy and developing assets informed by performance metrics (video, copy, photography).
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Hootsuite, Meta Ads Manager, Google Analytics).
• Strong track record of cross-functional collaboration to deliver integrated marketing campaigns.
• Excellent communication, presentation, and client relationship management skills.

Nice to Have

• Management or supervisor experience.
• Organic social media management experience.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field preferred or equivalent experience.

Benefits & Perks

• 90% of employee medical paid by the company (coverage for individuals).
• 50% of employee dental paid by the company.
• Short-Term Disability Insurance.
• Supplemental Healthcare.
• 401k Employer Match (100% match up to 6% of salary).
• 6 Weeks of Paid Time Off (PTO).
• Annual Bonus Plan.
• Paid Parental Leave.
• Hybrid Work Environment.
• Generous Employee Referral Program.
• Casual Dress Code.
• Free Snacks & Beverages.
• Mentoring Opportunities.
• Professional Development Opportunities.