Manager, Product Marketing

Graebel Companies

Aurora, CO

Full Time

Senior

85k-100k

about 1 month ago

Job Description

About the Role

The Manager, Product Marketing at Graebel Companies Inc. plays a pivotal role in shaping how the company's solutions are positioned, launched, and embraced by the market. This role involves defining the voice of innovation within a company that is reimagining global mobility through technology-led solutions. The position is based in Aurora, CO, with a focus on developing compelling messaging, managing go-to-market strategies, and collaborating across teams to drive awareness and demand for products. The company values people-first mobility, innovation, integrity, and delivering exceptional service to clients worldwide.

Key Responsibilities

Develop compelling, customer-centric messaging that brings technology-enabled solutions to life.
Translate complex product features into clear, differentiated value propositions for global audiences.
Own the go-to-market planning and execution for product launches, including roadmap alignment and campaign rollout.
Partner with cross-functional teams to ensure impactful, timely product launches aligned with strategic vision.
Collaborate with Content and Product teams to develop personalized content assets supporting each stage of the buyer journey.
Leverage AI-powered tools to enhance content creation, optimize campaign performance, and scale go-to-market efforts.
Work with Sales Enablement teams to create tools such as solution sheets, pitch decks, and FAQs to support sales efforts.
Train internal stakeholders on product positioning, competitive insights, and product evolution.
Serve as the voice of the customer, providing insights to product and marketing teams.
Build integrated campaigns with Content and Digital teams to drive awareness and demand.
Support account-based marketing (ABM) and demand generation efforts with product-specific content and strategic input.
Perform other related duties as assigned or requested.

Requirements

5-8 years of experience in B2B marketing, with at least 3 years in product marketing.
Proven success in launching products and building go-to-market strategies.
Exceptional storytelling and communication skills.
Experience developing personalized content in collaboration with cross-functional teams.
Familiarity with AI-powered marketing tools and a passion for innovation.
A passion for technology, innovation, and customer experience.
Strategic mindset with a bias for action and experimentation.

Nice to Have

Experience with AI-powered marketing tools.
Experience in global markets and international audiences.

Qualifications

Experience in B2B marketing and product marketing roles.

Benefits & Perks

Comprehensive benefits including a 401(k) plan.
Top-notch health insurance covering medical, dental, and vision.
Support through an Employee Assistance Program.
Paid time off that increases with years of service, paid holidays, and volunteer paid time off.
Life insurance and disability coverage.

Working at Graebel Companies

Graebel Companies Inc. values diversity, equity, inclusion, and belonging. The company emphasizes a people-first approach, innovation, integrity, and delivering exceptional service. They foster a collaborative environment that encourages experimentation, strategic thinking, and continuous improvement.

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