Manager Programmatic

About the Role

Key Responsibilities

• Activate programmatic media campaigns in a "hands on keyboard" in-platform capacity, ensuring accurate setup, timely delivery, and optimal performance via optimizations for DTC and HCP efforts.
• Implement optimization strategies to maximize campaign performance, including bid management, budget allocation, and creative testing.
• Oversee the integration and utilization of demand-side platforms, understanding the unique complexities of all platforms.
• Serve as the primary point of contact with programmatic platforms, vendors, and agencies for all programmatic activation efforts.
• Stay up to date with programmatic trends, best practices, and emerging technologies to identify new partnership opportunities.
• Assist programmatic leadership on platform reporting requests.
• Monitor KPI performance and partner with Media Measurement team to provide actionable insights and optimization recommendations.

Requirements

• Cross-channel media planning/buying background, including a full understanding of the video and programmatic landscape.
• Applicant must have a bachelor’s degree with at least 4 years of relevant experience; OR a master’s degree with at least 2 years of relevant experience; OR a PhD with 0+ years of relevant experience; OR an associate’s degree with 8 years of relevant experience; OR a high school diploma (or equivalent) and 10 years of relevant experience.
• Deep understanding of programmatic advertising platforms, including in-platform "hands-on" expertise.
• Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.
• Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.
• Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.
• Ability to thrive in fast-paced, dynamic corporate environment.

Nice to Have

• BA/BS preferred.
• 4+ years of agency or client-side experience.
• Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).
• Analytical mindset with the ability to measure and report on partnership performance.
• Understanding of media measurement norms, evolving landscape, and industry standards.

Qualifications

• Bachelor’s degree or higher, with relevant experience as specified.
• Deep understanding of programmatic advertising platforms.
• Experience leading relationships with external partners, agencies, and internal teams.

Benefits & Perks

• Annual base salary ranges from $102,900 to $171,500.
• Eligible for participation in Pfizer's Global Performance Plan with a bonus target of 15.0% of the base salary.
• Eligibility to participate in share-based long-term incentive program.
• Comprehensive and generous benefits including a 401(k) plan with Pfizer Matching Contributions, additional Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage.