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Manager, Programmatic

WPP

Los Angeles, CA
Full Time
Mid Level
60k-140k
about 1 month ago

Job Description

About the Role

As a Manager, of Programmatic, you will be responsible for creating and executing programmatic media plans using industry-leading media technology platforms. Within this role, you will begin to take ownership of your clients' programmatic media strategy and oversee its implementation and day-to-day execution. Managers will typically be responsible for overseeing the training and workload of junior team members.

Key Responsibilities

  • Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
  • Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
  • Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics.
  • Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities.
  • Create and enforce workflow processes to ensure deliverables are completed accurately and on time.
  • Train, support, and manage the day-to-day responsibilities and work quality of more junior team members.
  • Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
  • Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
  • Familiarity with key programmatic and digital platforms.
  • Advanced Microsoft Excel User.
  • Exceptional verbal and written skills, organizational skills and a detail-oriented mindset.
  • Strong presentation skills and comfort in presenting to senior stakeholders.
  • Analytical abilities and quantitative skills.
  • Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Nice to Have

  • Experience with other databases, visualization tools or coding languages is a plus.

Benefits & Perks

  • Competitive medical, vision, and dental insurance.
  • Significant paid time off.
  • Preferential partner discounts.
  • Employee mental health awareness days.
Apply Now

Job Details

Posted AtMay 18, 2025
Salary60k-140k
Job TypeFull Time
Work ModeHybrid
ExperienceMid Level

About WPP

Website

wpp.com

Company Size

10000+ employees

Location

Los Angeles, CA

Industry

Advertising Agencies

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