Manager, Sales & MarTech Innovation

Webster Bank

Southington, CT

Full Time

Senior

95k-100k

9 days ago

Job Description

About the Role

The Commercial Sales & MarTech Innovation Manager at Webster Bank will lead the implementation, optimization, and integration of marketing technology platforms within the commercial banking sector. This role involves driving customer acquisition, engagement, and retention through strategic management of CRM systems, marketing automation, data analytics, and compliance in a highly regulated financial services environment. The position offers an opportunity to collaborate across marketing, IT, compliance, and sales teams to ensure MarTech solutions align with business goals and regulatory requirements, supporting Webster Bank’s mission to serve clients and communities with integrity and excellence.

Key Responsibilities

Develop and execute a Marketing and Sales Enablement technology strategy roadmap to support business objectives in Marketing, Sales Enablement, and Client Experience.
Evaluate, select, and integrate CRM, marketing automation, AI-driven personalization, and analytics platforms, ensuring alignment with business goals and compliance requirements.
Oversee the implementation of marketing automation tools (e.g., Salesforce Marketing Cloud) and optimize lead scoring, nurturing workflows, and omnichannel marketing campaigns.
Ensure seamless integration between CRM, website, and digital advertising platforms.
Utilize customer data and analytics to enhance campaign effectiveness and improve conversion rates.
Implement data-driven segmentation and personalization strategies to increase customer engagement.
Establish KPIs and dashboards using tools such as Google Analytics, Qlik, and Tableau to monitor performance.
Ensure all MarTech tools comply with banking regulations (GDPR, CCPA, financial privacy laws) and work with compliance and IT security teams to mitigate risks.
Partner with cross-functional teams to implement customer-centric marketing solutions and train teams on MarTech platforms and automation tools.
Collaborate with external vendors, agencies, and consultants to drive innovation in digital marketing efforts.

Requirements

5-7+ years of experience in marketing technology, digital marketing, or related roles.
Vendor management experience from discovery, procurement, to onboarding including budgeting.
Strong knowledge of CRM systems (Salesforce) and marketing automation tools.
Experience with data analytics, segmentation, and campaign performance tracking.
Strong knowledge of sales enablement tools (e.g., Seismic).
Understanding of financial services marketing compliance (GDPR, CCPA, CAN-SPAM, etc.).
Proficiency in performance reporting tools (e.g., Google Analytics, Tableau, Qlik).
Ability to manage cross-functional projects and collaborate with IT, compliance, and marketing teams.

Nice to Have

Experience in banking, fintech, or highly regulated industries.
Knowledge of AI-driven personalization, chatbots, and customer journey automation.
Familiarity with API integrations between marketing platforms and core banking systems.
Certifications in CRM, Salesforce Marketing Cloud, Marketo, or Google Analytics.

Qualifications

Educational background is not explicitly specified, but extensive experience in marketing technology roles is required.

Benefits & Perks

Salary range of $95,000 to $100,000 annually, with potential incentive compensation.

Working at Webster Bank

Webster Bank emphasizes values such as Integrity, Collaboration, Accountability, Agility, Respect, and Excellence. The company is passionate about serving clients and communities, fostering a work environment that supports career development, meaningful work, and robust growth opportunities.

Apply Now