Manager Wholesale Digital Marketing

About the Role

Key Responsibilities

• Develop and execute strategic digital marketing plans to drive market share, brand engagement, and commercial performance across wholesale partner digital platforms.
• Own and execute account-focused marketing programs, partnerships, and digital campaigns to achieve brand and revenue goals.
• Partner with Wholesale Marketing Leads, Sales, Merchandising, Brand Communication, and Digital Partner Commerce to align on business objectives and develop account-specific marketing strategies.
• Lead the digital content creation, guidance, and platform development from concept to execution and analysis.
• Own the media strategy for wholesale accounts, including planning, execution, evaluation, and optimization.
• Partner with Brand Communications and Digital Activation teams to tailor content marketing strategies that enhance consumer engagement and sell-through on wholesale partner digital platforms.
• Optimize digital content for wholesale partner websites, media placements, and consumer touchpoints, ensuring alignment with brand messaging and retail priorities.
• Leverage insights from consumer behavior, media consumption trends, and emerging technologies to refine content activation strategies across digital platforms.
• Develop and maintain digital KPI reporting frameworks to measure the effectiveness of media investments, digital activations, and brand visibility across wholesale partners.
• Track and analyze ROAS, SOV, and conversion rates to drive continuous optimization and business impact.
• Implement a test-and-learn approach to refine digital marketing tactics based on performance data and retail analytics.
• Inform budget allocation, forecasting, and performance tracking for paid digital activations within wholesale digital ecosystems.
• Collaborate with Wholesale Marketing, Sales, Merchandising, and Finance teams to align digital marketing investments with broader business growth objectives.
• Serve as the key liaison between wholesale digital activation teams and external advertising partners, ensuring cohesive execution and best-in-class media strategies.
• Partner with Retail Media Networks (RMNs), digital publishers, and media agencies to optimize paid digital activations.
• Lead collaboration with wholesale partners' RMN teams, ensuring adidas' media strategy is fully optimized for retail conversion and brand growth.

Requirements

• Deep understanding of digital marketing, including e-commerce, content, social, mobile, CRM, and digital media.
• Experience developing and activating brand-level digital marketing campaigns while managing multi-strategy budgets.
• Strong project management skills; ability to create detailed plans and manage seamless execution.
• Ability to collaborate with cross-functional teams to develop and implement digital solutions.
• Ability to analyze complex data and translate insights into actionable strategies.
• Proactive mindset with confidence in testing and learning new digital approaches.
• Strong time management, organization, and prioritization skills.
• Bachelor's degree in Marketing, Business, or a related field (preferred).
• 3-5 years of hands-on experience in performance display, content management, consumer insights, site merchandising, and e-commerce analytics.
• Strong knowledge of digital infrastructure, tracking, and reporting methodologies.
• Advanced proficiency in Excel and data analytics tools.

Nice to Have

• Prior experience working with key wholesale accounts or retail partners.

Benefits & Perks

• Medical coverage including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options.
• Dental, vision, and prescription drug coverage.
• Adoption, surrogate, and fertility support.
• Short and long-term disability and basic life and AD&D insurance.
• Enrollment in adidas' 401k plan and Stock Purchase Plan with employer match.
• Full-time employees are eligible for education assistance and generous leave policies including 12 weeks of paid parental leave.
• Annual bonus based on company and personal performance.
• Prorated flexible time off accruing at .4388 hours per day, increasing with years of service.
• Twelve paid holidays throughout the year.
• Service Time Off during milestone years.
• Hybrid work policy with in-office attendance required Monday through Thursday, and flexibility to work remotely on Fridays.