Market Access Marketing & Non-Personal Promotions (NPP) Lead, IZERVAY

About the Role

Key Responsibilities

• Lead the development and integration of payer & provider market access and NPP strategy to ensure alignment with brand goals and broader organizational priorities.
• Partner with Brand Marketing, Market Access, RKALs, ARMs, Sales, HEOR, Medical, Regulatory, Legal, and Insights & Analytics to identify and deliver high-impact strategies that support coverage, affordability, and pull-through.
• Drive development of access-oriented materials including value propositions, budget impact models, payer-focused RWE/PRO tools, trade and distribution resources, and EHR order set content in partnership with Retina Marketing.
• Translate access strategy into actionable tools for field teams such as payer pull-through guides, out-of-pocket cost support messaging, policy navigation materials, provider program guides, and reimbursement tools.
• Collaborate with MAx Insights and Analytics to inform segmentation, targeting, and message optimization for payer audiences.
• Lead the development of NPP strategies to ensure the right customer is reached in the right channel, at the right cadence, and with the right message.
• Lead the deployment of omnichannel NPP campaigns (email, digital media, CRM, web) to drive education, awareness, and activation across HCP segments, including those not reached by the field force.
• Partner with the omnichannel team to shape content journeys aligned to access and brand strategy.
• Collaborate with Retina Marketing in developing creative assets and ensure campaigns are measured against KPIs with optimization plans.
• Collaborate with field teams, CL&D, and Access field leadership to ensure seamless rollout and pull-through of access and NPP materials.
• Develop and implement training modules to ensure proper utilization and message consistency across customer-facing teams.
• Serve as a liaison between headquarters and field teams to facilitate feedback and iterative improvements.
• Manage budgets for payer marketing and NPP activities, ensuring efficient allocation aligned with strategic goals.
• Lead agency relationships across payer and omnichannel initiatives to ensure timely and compliant development and deployment of materials.

Requirements

• Bachelor's degree required; advanced degree (MBA, MPH, etc.) preferred.
• Minimum 8 years of progressive experience in pharmaceutical marketing, with at least 4 years in market access and/or omnichannel marketing.
• Deep understanding of the US healthcare system, payer dynamics (Medicare, Commercial, VA/DoD), and buy-and-bill reimbursement models.
• Proven success in developing and executing integrated access and NPP strategies.
• Experience managing cross-functional teams and external agencies.
• Strong analytical, communication, and project management skills.
• Ability to manage budgets effectively and prioritize competing initiatives.
• Willingness to travel up to 20%.

Nice to Have

• Advanced Degree/Education in a related discipline.
• Expert knowledge in the disease state or product category to which assigned.
• Minimum of 4 years of marketing experience.

Benefits & Perks

• Medical, Dental and Vision Insurance.
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down.
• 401(k) match and annual company contribution.
• Company paid life insurance.
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions.
• Long Term Incentive Plan for eligible positions.
• Referral bonus program.