Market Development and Planning, Manager

Newell Brands

Atlanta, GA

Full Time

Senior

8 days ago

Job Description

About the Role

The role of Market Development & Planning Manager is to help drive market share and profit growth through development of go-to-market strategies for the brand that are optimized across channels and customers. This individual collaborates with brand marketing, customer planning, and sales to improve cross-channel assortment, pricing strategy, innovation pipeline, and new business development. Newell Brands is a leading consumer products company with a portfolio of iconic brands and a high-performing, inclusive, and collaborative environment where employees can excel.

Key Responsibilities

Liaison between Sales and Brand to build strategies to win
Develop and implement annual Category Management Plans and corresponding Selling Stories
Create and execute channel and customer-specific strategies, including product pricing, new product launches, and promotional activities
Connect with RGM Function for Investment Choices
Create DSMP Playbooks (Perfect Omni Store)
Set and communicate DSMP targets
Partner with Customer Teams on customer-specific opportunities
Translate Brand Innovation into Customer Strategies for Growth
Feed all Customer & Innovation Opportunities to Brand Teams as the voice of the customer
Track and refine DSMP plans and investments
Conduct S&OP Forecasting & Optimization across the category of responsibility

Requirements

Bachelor's Degree
5+ years of experience with a CPG or durable goods company, ideally in channel management, brand management, insights, or sales, preferably with retail/mass channel
Demonstrated experience managing a minimum of $10-20M book of business
Experience working in a matrixed organization with the ability to partner with multiple teams
Knowledge of US retail customers
Experience working with syndicated POS and Panel Data
Strong business acumen and ability to influence cross-functional partners
Excellent communication skills, both written and verbal
Ability to travel 25% of the time

Nice to Have

Experience in developing national selling stories
Ability to analyze market and category data to identify key opportunities
Experience in channel management, brand management, insights, or sales in retail/mass channels

Qualifications

Bachelor's Degree

Benefits & Perks

Not explicitly specified in the description

Working at Newell Brands

Newell Brands' culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. The company works together to win, grow, and make a real impact in a high-performing, inclusive, and collaborative environment where employees can be their best every day.

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