Market Development Manager - Textiles

Eastman Chemical

Kingsport, TN

Full Time

Mid Level

15 days ago

Job Description

About the Role

The Market Development Manager - Textiles at Eastman Chemical Company is responsible for creating and executing targeted market segment plans within the Textiles Business Unit, which focuses on sustainable textiles and the Naia brand. The role involves leading market-facing initiatives to drive growth, advancing sustainability and circularity, and collaborating across the value chain to promote innovative and eco-friendly textile solutions. The position supports Eastman's mission to make sustainable textiles accessible to all and contributes to the company's growth in attractive end markets such as fashion, transportation, and construction.

Key Responsibilities

Leads or supports growth projects using the Enabling Business and Marketing Excellence (EBME) framework to ensure strategic, high-quality decision-making across all initiatives.
Creates understanding of 'where to play' and 'how to win' choices by developing Addressable Market Maps, identifying unmet market needs, and creating value propositions, offers, and market activation plans.
Collaborates across the value chain to identify potential product and application opportunities that drive innovation and growth.
Establishes and monitors key metrics to evaluate the impact of post-launch activities on segment strategy and performance, providing data-driven recommendations for adjustments.
Undertakes special commercial and business projects or assignments as directed by strategic business unit leadership, delivering actionable insights.

Requirements

Bachelor's degree in marketing or textiles, with at least 3 years of strategic marketing or product marketing experience; or a minimum of 5 years of relevant experience if lacking a marketing degree.
Understanding of the textiles industry and its value chain, with proven ability to influence and drive behavior change at textile brands.
Strong project management skills with the ability to prioritize, multitask, and communicate effectively across teams.
Deep understanding of industry trends and market dynamics to identify growth opportunities.
Experience managing stage-gate processes and developing financial value cases and business justifications.
Skilled in market segmentation, targeting, and crafting value propositions and tailored offers.
Fluent in English and Spanish, with willingness to travel internationally.

Nice to Have

Experience in B2B2C business models.
Knowledge of sustainable fashion and circular economy principles.

Qualifications

Bachelor's degree in marketing or textiles.

Benefits & Perks

Not explicitly specified in the description.

Working at Eastman Chemical

Eastman Chemical Company is committed to creating a highly engaged workforce where everyone can contribute to their fullest potential each day. The company values safety, sustainability, innovation, and inclusivity, fostering a collaborative environment focused on growth and responsible business practices.

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