Marketing Activation Senior Specialist

About the Role

Key Responsibilities

• Understand strategic segments and key accounts, including their needs, pain points and motivations.
• Interpret data and insights from CX, Sr Customer Marketing Manager - Insights and Value, Distributors and Trade Associations, to understand the customer decision journey.
• Identify creative solutions to optimize marketing with end users and distributors.
• Manage multiple deliverables and deadlines, striving to exceed expectations.
• Enhance cross-functional processes and Ways of Working to drive efficiencies and improved results and collaboration.
• Communicate proactively with stakeholders on project status and challenges.
• Provide solution-oriented recommendations when unexpected changes occur.
• Manage the assigned marketing budget.
• Collaborate with the Marketing & CX Creative Team to create tools, templates, and collateral.

Requirements

• Bachelor's degree, in business-related discipline.
• 5+ years of experience with proven success in marketing related functions, preferably brand, creative, digital, and/or customer marketing.
• Strong project management skills and attention to detail.
• Ability to interpret data and insights to inform marketing strategies.
• Proactive problem-solving skills and collaborative approach.
• Excellent communication skills for stakeholder engagement.

Nice to Have

• Experience with customer marketing, trade associations, or distributor engagement.
• Knowledge of marketing tools, templates, and collateral creation.
• Experience managing marketing budgets.

Qualifications

• Bachelor's degree in a business-related discipline.
• 5+ years of successful experience in marketing functions.

Benefits & Perks

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to on-site fitness center, occupational health nurse, and safety equipment allowances.
• Flexible Savings and spending accounts for healthcare.
• Income protection insurance options.
• Support for education, relocation, childcare, and other personal needs.
• Competitive total rewards including bonus potential, 401(k), and profit sharing.