Marketing Analyst- B2C

Collinson & Company

Kanosh, UT

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Collinson Group is a global leader in driving loyalty and engagement for many of the world's largest companies, primarily through travel-related benefits within a digital travel ecosystem. With over 25 years of experience, 28 global locations, and more than 1,800 employees, the company offers products and services across Loyalty, Lifestyle Benefits, and Insurance sectors. The organization serves over 400 million consumers and works with major clients such as Visa, Mastercard, American Express, British Airways, and others. The company's mission emphasizes doing good beyond profit, fostering a diverse and talented team, and continuously investing in innovation to deliver superior customer experiences.

Key Responsibilities

Develop, implement and manage influencer marketing campaigns, including determining campaign objectives, channel-specific key performance indicators, preparing reports and setting timelines for English, Spanish-speaking and Portuguese-speaking markets.
Procure and manage influencers, develop ideas to engage with them, and grow the influencer marketing program.
Communicate with influencers at odd hours and days, as they can be based abroad.
Enroll influencers into the program and coordinate with the Finance team to pay them.
Assist Marketing Manager with SEO and content creation efforts while collaborating with the Global Digital team and agency.
Manage and grow organic social media channels such as Pinterest and Facebook in Spanish.
Explore opportunities and facilitate campaigns through other direct marketing channels (e.g., MGM, Inserts, Employees) with emphasis on innovative initiatives.
Analyze performance data and develop action plans based on findings.
Deliver against revenue, budget, timeline, and ROI objectives.
Develop general reporting (weekly and monthly).
Manage external agencies and vendors to ensure timely and budget-compliant delivery.
Support new projects as needed.

Requirements

Bachelor's degree in marketing or related field.
1-3 years of digital marketing experience or related field.
Detail-oriented with strong organizational skills.
Good analytical and communication skills, both written and verbal.
Ability to prioritize, manage multiple projects simultaneously, and meet short deadlines.
Proficiency in Excel, Word, PowerPoint, and Outlook.
Bilingual in English and Spanish.
High standards of conduct and professionalism.
Flexible with a good attitude.
Self-motivated and able to work autonomously and in a team.
Experience in graphic design, AI, and related software applications is a plus.

Nice to Have

Portuguese language skills.
Experience in graphic design, AI and related software applications.

Benefits & Perks

100% employer paid medical, dental, life & LTD insurance for employees.
100% match to your 401k deferrals (limited) with 100% vesting at 6 months.
Supplemental Insurance including STD, additional Life.
Priority Pass Membership.
Global Mentoring Program.
Wellness Programs.
Lifestyle Benefits.

Working at Collinson & Company

Collinson is focused on evolving a purpose-driven, high-performing culture that provides an environment for employees to achieve their full potential and do meaningful work. The company values act smarter, do the right thing, one team, and be insight led, guiding internal behavior and how value is delivered to customers and clients. Collinson emphasizes diversity, inclusion, and continuous innovation, fostering an environment where differences are welcomed and contribute to ongoing success.

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