Marketing Analyst

About the Role

Key Responsibilities

• Lead the analysis of current pricing & promotion development and execution processes within Digital Marketing, identifying bottlenecks and areas for improvement.
• Design, document, and implement standardized, scalable, and efficient end-to-end processes for all digital pricing and promotional offers.
• Establish clear roles, responsibilities, and decision-making frameworks for all stakeholders involved in the digital offer lifecycle.
• Champion a culture of continuous improvement, regularly reviewing and refining processes based on performance data and feedback.
• Serve as the central point of contact and project manager for all digital pricing & promotion initiatives, ensuring timely and accurate delivery.
• Collaborate closely with product, sales, legal, finance, IT, and other marketing teams to gather requirements, align strategies, and ensure seamless execution of offers across all digital channels (web, app, email, social, programmatic).
• Develop and maintain comprehensive project plans, timelines, and resource allocation for all initiatives.
• Proactively identify and mitigate risks, addressing issues and roadblocks to keep projects on track.
• Oversee the accuracy and integrity of pricing and promotional offers displayed across all digital touchpoints.
• Define key performance indicators (KPIs) and establish robust reporting mechanisms to track the effectiveness of all digital pricing & promotions.
• Develop and present regular performance reports to senior leadership, highlighting successes, challenges, and actionable insights.
• Collaborate with analytics teams to ensure proper data collection, analysis, and attribution for all initiatives.
• Utilize data to identify customer insights, optimize offer effectiveness, and inform future strategies.
• Take ultimate ownership for the successful planning, execution, and performance of all digital pricing & promotion.
• Ensure compliance with all internal policies, legal requirements, and industry regulations related to pricing and promotions.
• Act as a subject matter expert on digital pricing and promotional best practices within the organization.
• Foster strong relationships with internal and external partners to drive collaboration and achieve shared goals.

Requirements

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with A/B testing and experimentation methodologies to optimize offer performance.
• Proficiency with project management software (e.g., JIRA, Content Stack) and analytics platforms (e.g., Adobe Analytics, Google Analytics).
• A deep understanding of the digital marketing landscape, including various channels, technologies, and customer journeys.
• Deep experience and understanding of pricing and promotions as it relates to Marketing initiatives.
• 5+ years of progressive experience in digital marketing, product management, or program management, with a strong focus on pricing & promotion execution.
• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.

Nice to Have

• Exceptional leadership and communication skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Strategic thinker with a strong bias for action and a results-oriented approach.
• Highly organized with meticulous attention to detail and the ability to manage multiple priorities simultaneously.
• Problem-solver with a proactive and innovative mindset.
• Comfortable operating in a fast-paced, evolving environment.
• Proven track record of defining, implementing, and optimizing complex cross-functional processes.
• Experience working in a large, matrixed organization, preferably within the telecommunications, technology, or e-commerce industries.
• Strong negotiation and conflict resolution skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.