Marketing Analytics Manager

About the Role

Key Responsibilities

• Own the development and maintenance of advanced Tableau dashboards and visualizations to monitor marketing KPIs and performance trends.
• Collaborate with the BI team to automate reporting pipelines and streamline access to clean, consistent data from data warehouses.
• Analyze cross-channel marketing performance data (web, paid media, email, social, SEO) and translate findings into actionable business recommendations.
• Partner closely with Marketing, Recruitment, and Operations leadership to uncover data-driven opportunities for growth and efficiency.
• Present compelling insights and visualizations that influence strategic decisions at the executive level.
• Support predictive modeling or segmentation projects to better target and convert key audiences.
• Conduct competitive research and market analysis to help understand industry trends, competitor activity, and customer behavior.
• Use a blend of tools (e.g., Google Analytics, Tableau, SQL, CRM systems, and campaign platforms) to track performance and diagnose issues.
• Guide A/B testing strategies and multivariate testing to validate assumptions and optimize marketing tactics.
• Stay ahead of marketing analytics trends and recommend innovative solutions to improve data quality and insights.

Requirements

• 5+ years in a data analytics or marketing analytics role, preferably within a multi-channel or recruitment-focused marketing team.
• Expertise in Tableau (building complex dashboards, calculated fields, performance tuning).
• Proficient in SQL and manipulating large datasets across cloud-based systems (Snowflake, Redshift, etc.).
• Familiarity with marketing funnels, attribution modeling, and campaign ROI.
• Strong storytelling and visualization skills - able to communicate technical findings to non-technical audiences.
• Experience working with marketing automation and CRM platforms.

Nice to Have

• Experience in the veterinary, healthcare, or multi-location services industry.

Qualifications

• Educational background is not explicitly specified, but extensive experience in data or marketing analytics is required.

Benefits & Perks

• Competitive compensation
• Industry-leading benefits including medical, dental, vision, STD/LTD life insurance, a 401(k), and a take-what-you-need PTO policy.
• Remote work with limited in-office requirements for meetings and collaboration.
• Potential for based in Dallas or the greater Austin area.