Marketing Analytics Senior Manager

About the Role

Key Responsibilities

• Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis.
• Lead detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency.
• Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner.
• Lead ad-hoc analysis and consolidate findings into actionable insights.
• Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities.
• Coach the analytics team and other marketing staff on how to interpret data or self-serve using the data provided.
• In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses).
• Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO).
• Lead rigorous A/B testing and analysis.
• Develop attribution models to measure performance across many channels.
• Embrace company values and HEART principles. Model leadership and teamwork.

Requirements

• Bachelor's Degree in Business, Marketing, Analytics, or related field.
• 5 years Marketing Analytics experience.
• 3 years of experience with Google Analytics.

Nice to Have

• Masters Degree.
• Demonstrated success driving business impact through analysis in a corporate environment.
• Demonstrated success in managing complex multi-channel reporting and consumer funnel.
• Deep expertise with Google Analytics, Google Tag Manager.
• Experience with Google Big Query and Google Search Console.
• Experience leading rigorous A/B tests and CRO.
• Experience evaluating advertising and email channel performance.
• Experience with BI tools and data visualization (Looker, Tableau, Qlik, or similar).
• Preferred experience with behavioral analytics tools (FullStory, HotJar, or similar).

Benefits & Perks

• The annual salary for this position is between $120,000-$133,000.
• Up to 9 paid holidays annually.
• 40 hours of sick time per year based on full-time schedule.
• 120 hours of vacation time per year based on full-time schedule.
• Position is eligible for a 5% bonus.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Life insurance.
• Long-term and short-term disability insurance.