Marketing and Admissions Director

Hcsg

Swanton, VT

Full Time

Director

about 1 month ago

Job Description

About the Role

Embassy of Swanton is looking for a creative and strategic Admissions and Marketing Director to develop and execute multi-channel marketing campaigns that drive brand awareness, engagement, and conversions. The role involves providing the community with knowledge about available services and ensuring individuals have access to the care they need. The ideal candidate will have a strong understanding of long-term care, marketing principles, excellent leadership skills, and a proven track record of success in marketing leadership roles.

Key Responsibilities

Creating and executing marketing strategies to reach target audiences, including developing marketing materials, managing social media, and coordinating community events.
Establishing and maintaining connections with healthcare professionals, referral sources (hospitals, senior centers, etc.), and community organizations.
Participating in health fairs, community events, and presentations to educate the public about healthcare services and promote the organization's offerings.
Working closely with admissions, clinical staff, and other departments to ensure a consistent and positive patient experience.
Ensuring accurate record-keeping of marketing activities and data related to community referrals.

Requirements

Strong written and verbal communication skills for creating marketing materials, presenting information, and building relationships.
Ability to establish and maintain positive relationships with diverse stakeholders.
Ability to manage multiple projects, meet deadlines, and prioritize tasks.
Understanding of the healthcare landscape, including regulations, ethical considerations, and patient privacy (HIPAA).
Experience of 2+ years in long-term care.
Experience in developing and executing marketing strategies, preferably in a healthcare setting.