Marketing and Advertising Specialist (Web Master & Social Media)

About the Role

Key Responsibilities

• Execute the 773d and 673d Force Support Squadron cohesive branding through messaging, copy, graphics, video, and promotional content to be distributed online.
• Serve as the web designer, maintaining web page graphics, and updating information.
• Research and recommend new software to support the web page infrastructure, including content management and digital platforms.
• Create, edit, publish, administer, and remove digital content across the website, social media platforms, and other digital mediums.
• Implement new technology such as artificial intelligence and perform web data analysis.
• Track web-based analytics and deliver monthly reports.
• Work with the Marketing Director and Assistants to develop creative promotions and direct marketing strategies.
• Review copy, graphics, advertisements, and links to ensure quality and proper branding.
• Create original video promotions.
• Maintain an event calendar for squadron activities and update digital monitors and marquees.
• Assist in determining campaign needs, including print and digital materials, and organize distribution.
• Work with base agencies to ensure compliance with all regulations.
• Meet with Facility/Activity Managers and perform duties across facilities, including travel on Joint Base Elmendorf-Richardson.
• Perform other related duties as assigned, including irregular duty hours for events.

Requirements

• Complete a background investigation with favorable results.
• Possess or obtain and maintain a valid state Driver's License.
• Subject to a pre-employment drug test and random drug testing during employment.
• Shift work required, including evenings, weekends, and holidays.
• Resided in the U.S. Territory for three or more consecutive years immediately prior to employment.
• Complete a physical in Alaska prior to receiving an official job offer.
• Experience or education demonstrating skills in web design and multi-channel marketing.
• Working knowledge of design/publishing software such as Adobe XD, Illustrator, Photoshop, InDesign, Acrobat, and Premier Pro.
• Training in web development/design including HTML and CSS.
• Experience with WordPress and working in a fast-paced environment.
• Broad understanding of web trends, technologies, and research/analytic tools.
• Creative, detail-oriented, and capable of managing multiple tasks within deadlines.
• Ability to produce media without grammatical errors.
• Read, write, and speak English fluently.
• Physically able to lift/carry objects weighing up to 25 lbs.
• Possession of a valid driver's license.

Nice to Have

• Experience with social media platforms and tools.
• Knowledge of artificial intelligence applications in digital media.
• Experience working with base agencies and understanding of federal regulations.

Qualifications

• Experience or education demonstrating skills in web design and multi-channel marketing.
• Proficiency with Adobe software and web development tools.
• Experience with WordPress and digital content management.
• Ability to work in a fast-paced environment and meet deadlines.

Benefits & Perks

• Federal employment benefits including health, dental, vision, and life insurance.
• Paid leave and holidays.
• Opportunities for professional development.