Marketing and Community Care Director

About the Role

Key Responsibilities

• Creating a strategic marketing plan (annual, quarterly, monthly) with SMART goals, deadlines, and action steps.
• Delivering core marketing messages, engaging target audiences, and reporting metrics.
• Creating and managing a marketing calendar for upcoming marketing events.
• Innovating techniques to increase transactions, including suggestive up-selling, cross-selling, and encouraging app usage.
• Analyzing social media audiences, creating and distributing content, monitoring online activity, managing the online community, and measuring social media performance.
• Growing catering sales through social media, B2B marketing, and in-store marketing.
• Facilitating and participating in in-store events and offsite marketing initiatives.
• Maintaining and growing the brand image through social media, digital coupons, and other marketing strategies.
• Developing and maintaining a marketing budget to effectively grow transactions.
• Supporting community and team care initiatives by working with local organizations and schools, and fostering a culture of care and volunteerism.
• Leading Chick-fil-A New Bern Avenue catering growth through business-to-business engagement and community relations.
• Managing day-to-day catering activities, including order fulfillment, customer follow-up, and ensuring timely delivery.
• Driving customer relationships and account management for catering clients.
• Creating strategies to attract new catering customers, such as offering samples and hosting in-store catering events.
• Ensuring a seamless catering experience across online, phone, and fulfillment channels.

Requirements

• Positive self-starter with an upbeat, persistent style and the ability to cold call or visit local businesses without fear of rejection.
• Ability to manage time effectively and present ideas clearly and concisely.
• Bachelor's Degree required, or Associate's Degree if actively pursuing a Bachelor's.
• At least 1 year of marketing experience.
• Proficiency in Canva or similar platforms.
• Experience in social media posting.
• Passion for caring for the community.

Nice to Have

• Restaurant experience is a plus but not required.

Qualifications

• Bachelor's Degree (or actively pursuing one), or Associate's Degree
• 1+ years marketing experience

Benefits & Perks

• Flexible schedule
• Paid time off
• Health insurance
• 401(k) matching
• Employee discount
• Paid training
• Mileage reimbursement