Marketing and Community Strategist

About the Role

Key Responsibilities

• Develop and execute integrated marketing campaigns that align with firm goals, target demographics, and community impact objectives.
• Manage content calendars, digital ad campaigns, email marketing, and social media strategy.
• Collaborate with internal creative, legal, and operations teams to maintain brand consistency across all materials and platforms.
• Analyze campaign performance and deliver actionable insights using KPIs and ROI metrics.
• Identify, build, and maintain strategic community partnerships (e.g., nonprofits, schools, local organizations).
• Plan and manage sponsorship activations, outreach events, and educational programs that enhance the firm's presence in key markets.
• Represent Witherite Law Group at community events, fostering trust and visibility.
• Develop strategies to support underserved communities while aligning with the firm's mission.
• Monitor and respond to public sentiment across digital channels.
• Contribute to the firm's community-focused thought leadership and PR initiatives.
• Act as a liaison between the firm and the public, reinforcing the firm's reputation as a trusted advocate.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of experience in marketing, community outreach, or public affairs (legal or service-based industry preferred).
• Proven track record of developing successful marketing strategies and managing community initiatives.
• Strong written, verbal, and interpersonal communication skills.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, Mailchimp, Canva, HubSpot).
• Passion for social impact, community building, and client advocacy.
• Ability to travel locally for events and activations.

Nice to Have

• Experience in legal or service-based industries.
• Experience with campaign performance reporting.
• Knowledge of sentiment analytics and social media marketing strategy development.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Benefits & Perks

• Medical, dental, and vision insurance.
• Company paid Life and AD&D Insurance.
• Company Paid STD (with no waiting period) and LTD Insurance.
• Option to purchase additional Life and AD&D Insurance.
• Voluntary Critical Illness, Accident, and Hospital Indemnity Coverage.
• 401(k) with company contributions.
• Paid Time Off and 10 Company Holidays.
• Tuition Reimbursement.