Marketing and Customer Strategy - Director
CVSPharmacy
Job Description
About the Role
At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. The Lead Director of Marketing & Customer Strategy will be responsible for developing the strategy that facilitates the evolution of our retail pharmacy value proposition, informing how we compete as well as informing key operational choices across the business. They will develop a forward-looking customer strategy that grounds our teams in who we are serving to inform market strategies, capital investment, business targets, and deployment of internal resources. The role involves challenging legacy thinking, bringing in external perspectives, championing our customer with a future focus, and measuring strategy effectiveness. The role also supports analytics, project management, insights, research, and leadership communications.
Key Responsibilities
- Support the Executive Director through insights generation, recommendations, and management of key workstreams within the broader body of work and team priorities
- Project management, leadership presentation creation, and communications needed to drive work forward
- Partner with internal and external teams to generate and disseminate analytics and insights
- Identify opportunities for integration and process improvement across lines of business and marketing functions
- Manage relationships with leaders and deeply understand their business segment dynamics, goals and objectives, and priorities. Build networks and strong relationships to influence and impact change across the organization
Requirements
- 10+ years of professional strategic work experience in retail, CPG, or other related field
- Experience in customer strategy is a plus
- Ability to work effectively in a matrixed environment and comfort with ambiguity
- Strong business acumen
- Excellent written and verbal communication skills
- Data-driven, proactive problem solver
- Proven ability to lead complex initiatives with minimal oversight
Nice to Have
- Strategic background: consulting experience preferred but not required
- Demonstrated ability to lead complex initiatives with minimal oversight
- Analytical thinker, with superior problem-solving skills
- Ability to foster cross-functional relationships
- Proven skills in project and program management
Qualifications
- Bachelor's degree or equivalent (HS Diploma and 4 years of experience) required
- MBA preferred
Benefits & Perks
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan
- No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and other benefits depending on eligibility
Working at CVSPharmacy
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Job Details
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About CVSPharmacy
Website
cvs.com
Company Size
10000+ employees
Location
Wellesley, MA
Industry
All Other Ambulatory Health Care Services
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