Marketing and Engagement Director

About the Role

Key Responsibilities

• Develop and execute internal and external communication programs to increase awareness and foster a positive school image, including managing social media accounts and the website.
• Implement marketing strategies aligned with Sunny Hollow's three-year goals and maintain the school's digital presence through website updates, email communications, and social media content coordination.
• Create and maintain brand-aligned print materials such as brochures, flyers, signage, and event collateral, ensuring consistency and professionalism.
• Prepare weekly newsletters and monthly communication pieces, gathering and tracking relevant content.
• Serve as the first point of contact for prospective families, responding to inquiries, guiding them through the application process, and managing records for admissions including scheduling tours.
• Plan, coordinate, and execute school-wide events such as community gatherings, open houses, fundraisers, and family engagement activities, managing logistics, budgets, vendors, and promotions.
• Develop event materials and promotions that align with the school's brand and communication strategy.
• Gather feedback from events to improve future planning and enhance community engagement.
• Provide administrative support to the Heads of School, including organizing meetings and maintaining event calendars.
• Assist with developing communication strategies to enhance parent engagement and promote the school's reputation.

Requirements

• Associate's or Bachelor's degree in marketing, communications, education, or a related field.
• 1-3 years of experience in an administrative position or marketing.
• Excellent organizational, communication, and customer service skills.
• Proficiency in digital tools including Microsoft Office, Google Workspace, CANVA, and social media platforms.
• Ability to work collaboratively and independently in a dynamic environment.
• Strong commitment to fostering a positive, community-focused school culture.
• Ability to sit for extended periods, stand and walk during events, lift up to 20 pounds, and communicate effectively with students, parents, and staff.
• Manual dexterity for handling office equipment and technology.
• Ability to navigate stairs and move around indoor and outdoor campus environments.

Nice to Have

• Experience in marketing, communications, or education preferred.
• Familiarity with school or community event planning.
• Experience managing digital platforms and social media campaigns.

Qualifications

• Associate's or Bachelor's degree in marketing, communications, education, or a related field.
• 1-3 years of relevant experience.

Benefits & Perks

• Health, dental, and vision insurance.
• Retirement savings plan.
• Paid time off.
• A collaborative, mission-driven work environment.