Marketing and Engagement Strategist

The Vanguard Group

Malvern, PA

Full Time

Senior

7 days ago

Job Description

About the Role

Join our Personal Investor Marketing team as a Marketing & Engagement Strategist, where you'll transform high-level strategies into measurable, omni-channel campaigns that drive investor engagement and business growth. In this role, you'll lead campaign planning, oversee activations for 1-2 products, and collaborate across teams to deliver audience-centric marketing. Ideal candidates bring 4-6 years of experience in strategy, analytics, and cross-functional execution. Be part of a data-driven, innovative team redefining how marketing connects with clients. Vanguard is a leading investment management company committed to the long-term financial wellbeing of its clients and fostering a collaborative, mission-driven culture.

Key Responsibilities

Work independently, initiate and/or lead channel marketing programs, initiatives, promotions or research projects.
Develop, implement, and monitor channel marketing plans.
Contribute expertise to major channel marketing deliverables, milestones, and required tasks.
Ensure channel marketing plans are aligned with the overall department strategy.
Assist with defining the success and effectiveness of channel marketing initiatives and draft in-depth reviews of channel marketing effectiveness.
Identify and analyze varied sources of data and information to inform planning decisions.
Develop and execute regular reporting, providing actionable insight to the business.
Proactively communicate status and issues of channel marketing activity regularly to stakeholders, including sales professionals, business leaders, and senior managers.
Build and maintain effective relationships with sales professionals, business leads, and key decision makers.
Proactively foster communication between stakeholders.
Identify, manage, and mitigate risks on channel marketing activities.
Participate in special projects and perform other duties as assigned.

Requirements

Minimum five years related work experience.
Undergraduate degree in Marketing or equivalent experience.
Ability to develop, implement, and monitor marketing plans.
Strong analytical skills to identify and analyze data sources.
Excellent communication skills for stakeholder engagement.
Experience in leading marketing programs and initiatives.

Nice to Have

Experience with omni-channel marketing campaigns.
Experience working in a hybrid work environment.
Knowledge of financial services or investment management industry.

Qualifications

Bachelor's degree in Marketing or related field.
At least five years of relevant work experience.

Benefits & Perks

Hybrid work model with Tuesdays - Thursdays required in the office and options for remote work on Mondays and Fridays.
Collaborative and mission-driven company culture.
Opportunities for professional development and growth.

Working at The Vanguard Group

Vanguard promotes a culture of teamwork, collaboration, and a mission-driven approach focused on serving clients' best interests. The company values long-term client outcomes, employee development, and a flexible work environment that supports both in-person and remote work to foster learning, connection, and innovation.

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