Marketing and Events Director

About the Role

Key Responsibilities

• Produce high-impact, targeted and actionable marketing content for all distribution channels to attract and retain members, promote products and services, drive attendance at conferences and events, and increase engagement.
• Responsible for developing and maintaining marketing, communications and events calendars.
• Develop and launch marketing and membership campaigns and measure their effectiveness.
• Plan, create editorial content and publish Texas Chiropractic eSource and Chiro Connect, TCA's bi-weekly newsletters.
• Ensure all marketing adheres to branding guidelines.
• Manage the association's website, social media channels and app in conjunction with the association's policy and business objectives.
• Create and implement public relations campaigns that meet the organization's strategic goals, increase consumer awareness and positively promote TCA and chiropractic in Texas.
• Plan TCA in-person and hybrid conferences and special events, including researching and touring venues, negotiating and managing vendor contracts, meeting budget goals, and coordinating logistics and services such as technology, contractors, food and beverage, transportation, and lodging.
• Collaborate with the Executive Director to identify and solicit potential sponsors and exhibitors for events like Chiro Texpo and other conferences.
• Work with the contracted meeting planner on Chiro Texpo, managing the exhibit hall, serving as staff liaison for speakers, managing the annual awards gala and providing on-site support.
• Assist TCA districts with meeting planning needs, including registration and promotion.
• Staff the Education & Events Committee, Public Relations & Communications Committee, Next Gen Chiropractors Committee, and Membership Committee in collaboration with the Executive Director.
• Provide staff support by answering phone calls, monitoring email accounts, responding to inquiries, and assisting with membership recruitment and retention initiatives.

Requirements

• Bachelor's degree (preferably in marketing, communications or a related field) or equivalent work experience.
• 3+ years of experience, especially in an association environment.
• Outstanding written and verbal communication skills.
• Proven understanding of marketing and branding principles.
• Experience in website/database management.
• Knowledge of social media and emerging trends.
• Background in customer service and member relations.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Organized, detail-oriented, and able to manage multiple priorities and create marketing/communications plans.
• Comfortable working both independently and in a collaborative team environment.

Nice to Have

• Experience working in associations.
• Knowledge of emerging social media trends.
• Experience with event planning and vendor negotiations.

Benefits & Perks

• Stipend for health insurance, vision, and dental insurance.
• Retirement plan with 401(k) and company match.
• Holidays, vacation, and a paid company shutdown in December.
• Flexible hybrid and in-office work options.