Marketing and Social Impact Director

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and market opportunities.
• Lead strategic planning sessions, conduct market analysis, and establish marketing vision and direction for the organization.
• Lead the development of integrated marketing campaigns across digital, traditional, and experiential channels.
• Oversee campaign execution, ensure brand consistency, and approve all major marketing materials and messaging.
• Maintain brand standards and guidelines, ensure consistent brand messaging across all touchpoints, and develop brand positioning strategies.
• Direct digital marketing efforts including SEO, SEM, social media marketing, email campaigns, marketing automation, and PPC Ads.
• Oversee website optimization, conversion rate improvement, and digital customer experience.
• Recruit, hire, and manage marketing team members, providing leadership, mentoring, and professional development.
• Establish marketing KPIs and success metrics, analyze campaign performance and ROI, and prepare reports for leadership.
• Maintain media relationships, coordinate media buys, write press releases, and coordinate with officials for events.
• Conduct market research to identify trends, opportunities, and threats, and analyze customer insights to inform strategies.
• Manage relationships with vendors and strategic partners, and represent the organization at industry events.
• Evaluate and implement marketing technology stack, establish workflows, and present performance reports to leadership.
• Assist in planning and coordinating promotional, community, fundraising, and other marketing events.
• Manage marketing budgets, track expenses, process invoices, and procure marketing materials.
• Monitor and update the agency website, ensure compliance with branding standards, and maintain records of marketing activities.

Requirements

• Bachelor's degree required with emphasis in Marketing, Business Administration, Communications, or related field.
• Seven to ten years of progressive marketing or communications experience.
• Proven track record of developing and executing successful marketing strategies that drive measurable business growth and ROI.
• Strong leadership and management skills with the ability to inspire and develop high-performing teams.
• Deep understanding of digital marketing channels, marketing automation, CRM systems, and analytics platforms.
• Hands-on experience with marketing technology stack, including Google Analytics, HubSpot, Marketo, and social media management tools.
• Excellent communication and customer service skills.
• Strong writing and editing skills in English; Spanish skills are a plus.
• Excellent interpersonal skills and ability to interact professionally at all levels.
• Organized and flexible, capable of managing multiple assignments in a busy environment.
• Proficient computer skills including Microsoft Outlook, Teams, Word, Excel, and Zoom.
• Must have a vehicle with liability insurance and a valid driver's license.
• Flexibility to work evenings, weekends, and holidays when required.

Nice to Have

• Spanish reading, writing, and verbal communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Seven to ten years of relevant experience.

Benefits & Perks

• YWCA Membership and Program Discounts
• Basic Life Insurance and Retirement
• Medical, Dental, and Vision insurance