Marketing and Social Media Strategist

About the Role

Key Responsibilities

• Develop and execute comprehensive social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content that aligns with our brand voice, including graphics, videos, and written posts.
• Manage social media posts and create content.
• Monitor social media channels for trends and insights through social listening to inform future campaigns.
• Conduct keyword research and implement SEO best practices to optimize content visibility.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with the marketing team to align social media efforts with overall branding and digital marketing initiatives.
• Manage relationships with influencers and partners to enhance brand visibility.
• Proofread all content before publication to ensure high-quality standards.
• Stay updated on industry trends in social media management, e-commerce, and digital marketing.

Requirements

• Proven experience in social media management with a strong portfolio showcasing content creation skills.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator.
• Familiarity with Facebook Advertising and other paid social media strategies.
• Strong understanding of public relations principles and relationship management.
• Experience in video editing and photography is a plus.
• Excellent communication skills with an emphasis on branding consistency across all platforms.
• Ability to work independently while managing multiple projects simultaneously.
• Knowledge of digital marketing trends and best practices is essential.

Nice to Have

• Experience with social media competitor analysis.
• Content creation experience (1-2 years).
• Social media advertising experience (3-5 years).
• Experience with social media trend analysis.
• Experience with influencer collaborations.

Qualifications

• Experience in social media management (3-5 years).
• Content creation experience (1-2 years).
• Digital marketing experience (1-2 years).

Benefits & Perks

• Part-time position with expected hours: 25 per week.