Marketing and Training Strategist - North Carolina

About the Role

Key Responsibilities

• Review pertinent dashboards and software systems to analyze adherence to company policies for leasing performance, advertising analytics, and other related data sets.
• Meet regularly with Regional Portfolio Managers and other team members to review reporting and recommend or implement necessary training and adjustments.
• Create, analyze, and present community level analytics for advertising and marketing effectiveness.
• Manage company-wide vendor relationships with advertisers and other select companies.
• Manage and update internal database of training, policies, procedures, and other related items.
• Provide continual on-the-job training and mentoring to enable employees to reach individual and community goals.
• Develop and conduct in-person and virtual training for internal and external stakeholders.
• Manage relationships with external training partners.
• Provide guidance, testing, and training for brand initiatives, systems, and technology enhancements and campaigns.
• Analyze and recommend advertising packages for communities and prepare community performance reports.
• Prepare annual marketing expenditure overview and budget recommendations.
• Review, audit, and provide guidance regarding marketing and brand standards.
• Assist with due diligence activities for potential community acquisitions and dispositions.
• Participate in the development and implementation of operating systems and associated training.
• Identify performance gaps within the portfolio and create effective action plans.

Requirements

• Prior experience in a Training or Marketing role in the multifamily industry is strongly preferred.
• Industry designations such as NALP, CAM, ARM are preferred.
• College degree is a plus.
• Experience with Yardi software and ability to use other applications and web-based tools.
• Previous experience piloting new technology products and practices for the industry.
• Demonstrated ability to develop and coach team members.
• Experience with executing a marketing/advertising plan.
• Vehicle and driver's license, with ability to travel, which might require brief overnight stays.

Nice to Have

• Management certifications such as NALP, CAM, ARM.
• Experience with developing and coaching team members.
• Experience with new technology products and practices in the industry.

Qualifications

• College degree (a plus).
• Experience with Yardi software and web-based tools.
• Ability to travel and possess a valid driver's license.