Marketing & Communications Specialist II

About the Role

Key Responsibilities

• Create and publish engaging content across all social media platforms, including LinkedIn, Facebook, Instagram, X, and YouTube.
• Monitor digital trends and recommend tools or innovations to improve team efficiency and marketing effectiveness.
• Track, analyze, and report on digital channel performance to support ongoing optimization.
• Support marketing operations by contributing to campaign messaging, testing strategies, and post-campaign analysis.
• Assist with list segmentation, performance metrics, and CRM-based outreach efforts.
• Draft, edit, and polish communications tailored to diverse stakeholders, including patients, providers, and internal teams.
• Write and proofread marketing materials such as emails, presentations, web content, and sales collateral.
• Ensure all public-facing and internal content adheres to brand tone, style, and visual consistency.
• Organize and maintain creative assets and content libraries to streamline reuse and ensure quality control.
• Collaborate with field teams, physician liaisons, and clinical/administrative leaders to execute local marketing priorities.
• Provide production support for campaigns, including print, digital, and event-related materials.
• Assist with simple design or video projects; coordinate with external vendors for higher-end needs.
• Performs other duties and projects assigned.

Requirements

• Experience in creating and publishing content across digital and social media platforms.
• Ability to monitor digital trends and recommend tools or innovations.
• Skills in tracking, analyzing, and reporting on digital channel performance.
• Experience supporting marketing operations, including campaign messaging and testing strategies.
• Proficiency in drafting, editing, and proofreading communications and marketing materials.
• Ability to organize and maintain creative assets and content libraries.
• Strong collaboration skills to work with various teams and external vendors.
• Basic understanding of design or video projects is a plus.

Nice to Have

• Experience with CRM systems and list segmentation.
• Knowledge of digital marketing tools and analytics platforms.
• Basic design or video editing skills.