Marketing Assistant

Siano & Company Ltd

Harrisburg, NC

Part Time

Entry Level

34k-34k

9 days ago

Job Description

About the Role

Siano Mozzarella is a family-owned Italian cheese company based in Harrisburg, NC, specializing in fresh, handcrafted products like burrata, fior di latte, and truffle-infused mozzarella. We supply high-end restaurants and are expanding our direct-to-consumer e-commerce presence. We are seeking a motivated and detail-oriented Marketing Assistant to join our team. This position offers an excellent opportunity for individuals looking to gain hands-on experience in the marketing field, particularly in areas such as digital marketing, e-commerce, and performance marketing. You'll be working directly from our office and production space in Harrisburg, with access to products for photography/content and support in showcasing what makes Siano special.

Key Responsibilities

Assist in the development and execution of marketing campaigns across multiple channels, like Facebook ads
Support e-commerce initiatives by managing product listings, optimizing content for SEO, and analyzing performance metrics
Collaborate to create engaging content for social media platforms and email newsletters
Write and schedule Instagram/Facebook/email content
Photograph products for social media or promotions (smartphone is fine!)
Utilize marketing automation tools to streamline processes and improve campaign effectiveness
Conduct market research to identify trends, competitor strategies, and customer preferences
Assist in managing advertising sales efforts by coordinating with external partners and vendors
Participate in product management activities by providing feedback on product features based on market analysis
Monitor Shopify, Meta Ads Manager, and other tools to track results

Requirements

Strong understanding of digital marketing principles, including SEO, performance marketing, and analytics
Experience with Meta Ads and Google Ads
Familiarity with Shopify E-commerce platform
Experience with marketing automation tools
Proficiency in using Google Analytics for data analysis and reporting
Excellent written and verbal communication skills with an eye for detail
Ability to work collaboratively within a team environment while managing multiple projects simultaneously
A proactive attitude towards learning new skills related to advertising sales and market trends
Positive attitude and interest in food/e-commerce