Marketing Assistant

About the Role

Key Responsibilities

• Plan, execute, and track end-to-end marketing campaigns from ideation to performance analysis with a focus on measurable outcomes.
• Manage strategic relationships with key partners including Salesforce, SAP, ServiceNow, Microsoft, and Oracle.
• Collaborate on the development and execution of social media strategies aimed at driving engagement, brand awareness, and lead generation.
• Produce high-quality, audience-focused content for blogs, landing pages, and web platforms.
• Develop and optimize email marketing and landing pages using SEO principles and A/B testing methodologies to maximize conversions.
• Assist in the administration of quarterly and annual marketing budgets, ensuring efficient allocation of resources.
• Coordinate the production of marketing materials including brochures, banners, and case studies.
• Analyze competitor performance and generate actionable insights to improve marketing strategies.
• Evaluate user behavior and optimize communication channels (e.g., email campaigns) to enhance reach and effectiveness.
• Build strategic relationships with customers, vendors, and internal stakeholders to support overall marketing impact.

Requirements

• Proven experience managing marketing tools and executing successful marketing strategies.
• Track record of segmenting audiences and running multi-channel marketing campaigns.
• Experience designing sales funnels and lead generation systems.
• Background in B2B technology services and understanding of the tech industry.
• Strong analytical skills and comfort working with marketing data and spreadsheets.
• Knowledge of the latest digital marketing trends and measurement tools.
• Proficiency in HubSpot Marketing Hub or similar platforms.
• Bachelor's or Master's degree in Marketing or related field.
• CRM certifications are a plus.

Nice to Have

• Experience with marketing automation tools like HubSpot, ServiceNow, or similar platforms.
• Experience with social media strategy development.
• Experience with marketing budget management.

Qualifications

• Bachelor's or Master's degree in Marketing or related field.

Benefits & Perks

• Work on high-impact projects with top-tier companies.
• Long-term opportunities for professional growth.
• Direct collaboration with entrepreneurial leadership.
• Competitive compensation and benefits.
• Access to next-gen technologies and tools.