Marketing Associate

About the Role

Key Responsibilities

• Build dynamic marketing plans and strategies to establish links between the pharmacy and healthcare facilities
• Compile lists of prospective healthcare providers with feedbacks after visits
• Visit dentists' offices, veterinarians' offices, long-term facilities, various healthcare clinics and doctors' offices to promote our services and understand their needs and preferences to facilitate their services for their patients
• Record all activities with the latest updates for all customers
• Develop and maintain relationships with healthcare providers contacts
• Stay abreast of new services and policies of the pharmacy as well as evolving needs of healthcare providers and patients
• Promote and maintain social media platforms for the pharmacy
• Communicate relevant findings to the manager
• Perform and execute other marketing duties as directed by the manager of the company
• Develop and implement SEO strategies to enhance online visibility and search rankings
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, and LinkedIn to engage target audiences
• Execute multichannel marketing initiatives that align with overall business goals
• Collaborate on advertising sales strategies to maximize revenue opportunities
• Utilize Adobe Creative Suite to create compelling visual content for digital and print media
• Support digital marketing efforts through content creation, including blogs, articles, and website copy
• Engage in B2B marketing efforts to foster relationships with business clients and partners
• Implement marketing automation tools to streamline processes and enhance customer engagement
• Analyze performance marketing metrics using Google Analytics to optimize campaigns effectively
• Conduct e-commerce strategies that drive online sales growth while managing product listings on platforms like WordPress
• Utilize HTML for website updates and improvements as needed
• Perform market research to identify trends, competitor activities, and customer preferences
• Write persuasive copy for email marketing campaigns that resonate with target audiences
• Manage budgeting for various marketing projects ensuring effective allocation of resources
• Oversee print advertising initiatives to maintain brand consistency across all channels
• Leverage Google AdWords for targeted advertising campaigns aimed at increasing traffic and conversions

Requirements

• Proven experience in marketing roles with a focus on digital marketing strategies
• Strong knowledge of SEO best practices and social media platforms
• Familiarity with multichannel marketing techniques and performance metrics analysis
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation purposes
• Experience in B2B marketing is preferred but not required
• Understanding of email marketing best practices and tools for effective campaign management
• Ability to analyze data using Google Analytics to inform decision-making processes
• Excellent research skills with the ability to translate findings into actionable insights
• Strong copywriting skills with attention to detail in written communications
• Familiarity with e-commerce platforms and HTML is advantageous but not mandatory
• A proactive attitude towards learning new tools and techniques in the ever-evolving field of marketing

Nice to Have

• Experience in B2B marketing

Qualifications

• None explicitly specified; relevant experience and skills are emphasized

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance