Marketing Associate

About the Role

Key Responsibilities

• Develop and execute B2B Marketing plans to grow awareness and drive leads for assigned areas of responsibility. Tactics may include email marketing, collateral development, digital advertising, social media, webinar coordination, SEO, and other tactics as assigned.
• Work collaboratively with internal and external subject matter experts to develop thought leadership content related to assigned areas of responsibility.
• Assist in coordinating Medpace presence at key events to support Business Development opportunities. Tactics may include pre-event promotion; development, logistics, and management of exhibit properties; evaluation, selection, and coordination of conference sponsorship opportunities.
• Collaborate with Graphic Design team to coordinate the production of new marketing collateral, digital assets, content pieces, and other creative projects, in a manner consistent with Medpace brand standards / campaign standards.
• Perform ongoing tracking and reporting of quantitative and qualitative marketing campaign results.
• Complete other projects and responsibilities as assigned.

Requirements

• Minimum 1 year of full-time B2B marketing experience, including relevant internships. Experience in the life science / clinical development industry is a bonus.
• Previous experience managing marketing campaigns in HubSpot strongly preferred.
• Previous experience in digital advertising platforms, including Google Ads, LinkedIn, and other forms of paid media preferred.
• Strong written and verbal communication, and excellent organizational/project management skills required.
• Proficiency in MS Office required.

Nice to Have

• Experience in the life science / clinical development industry.
• Experience managing marketing campaigns in HubSpot.
• Experience with digital advertising platforms such as Google Ads and LinkedIn.

Qualifications

• Minimum 1 year of full-time B2B marketing experience, including relevant internships

Benefits & Perks

• Flexible work environment
• Competitive PTO packages, starting at 20+ days
• Competitive compensation and benefits package
• Company-sponsored employee appreciation events
• Employee health and wellness initiatives
• Community involvement with local nonprofit organizations
• Discounts on local sports games, fitness gyms and attractions
• Modern, ecofriendly campus with an on-site fitness center
• Structured career paths with opportunities for professional growth
• Discounted tuition for UC online programs