Marketing Automation Administrator

About the Role

Key Responsibilities

• Manage and optimize all aspects of the Marketo platform including campaign setup, forms, landing pages, email templates, and automation workflows to maximize efficiency and impact.
• Design and maintain sophisticated lead scoring and lifecycle management models to ensure quality lead routing and alignment with sales processes.
• Ensure data accuracy and compliance by managing segmentation, deduplication, suppression lists, and governance policies within Marketo.
• Develop and deliver insightful reports and dashboards on campaign performance, lead conversion, and ROI to support data-driven marketing decisions.
• Collaborate with IT, CRM administrators (Salesforce), and third-party vendors to maintain seamless integrations, troubleshoot issues, and enhance system capabilities.
• Lead integration efforts between marketing automation and CRM platforms (e.g., Salesforce), ensuring seamless data flow and synchronization to support attribution and pipeline management.
• Provide ongoing training, documentation, and support to marketing and sales teams to maximize adoption and proficiency with Marketo tools and best practices.
• Stay current on Marketo product updates, industry trends, and emerging marketing automation technologies to proactively recommend and implement enhancements.
• Participate in various company initiatives and projects as requested.

Requirements

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
• 3+ years of hands-on experience administering Marketo in a marketing or demand generation environment.
• Marketo Certified Expert (MCE) or Marketo Certified Associate (MCA) preferred.
• Strong technical skills in campaign building, automation workflows, forms, landing pages, and segmentation within Marketo.
• Experience with CRM systems such as Salesforce, including knowledge of data integration and lead management best practices.
• Proficient in marketing analytics and reporting tools, with the ability to translate data into actionable insights.
• Detail-oriented and highly organized with excellent project management skills.
• Strong communicator and collaborator, able to work effectively with technical and non-technical stakeholders across teams.
• Self-motivated, adaptable, and able to thrive in a fast-paced, evolving environment.
• Passionate about marketing technology and continuous learning.
• Proficiency with the Microsoft Office suite including Outlook, Word, and Excel.

Nice to Have

• Experience with data management and data quality management.
• Knowledge of demand generation marketing and marketing campaign management.
• Experience with marketing analytics tools and ROI reporting.
• Familiarity with marketing cloud platforms beyond Marketo.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or related field.
• 3+ years of experience with Marketo in a marketing or demand generation environment.

Benefits & Perks

• Comprehensive health benefits including medical wellness incentives, STD, LTD, AD&D, and life insurance.
• Paid sabbatical program after four years, paid family and paternity leave.
• Annual educational stipend and tuition reimbursement opportunities.
• Robust training programs on industry and soft skills.
• Employee assistance program.
• Generous vacation, sick days, and volunteer days.
• Matching gifts program, employee resource groups, and subsidized emergency childcare.
• Dependent Care FSA.
• Company-wide events.
• Employee referral bonus program.
• Quarterly team building events.
• Annual base salary: $80,000-$110,000.
• Target annual bonus: 10%.
• 401k match, employee stock program, and monthly transportation stipend.