Marketing Automation & Engagement Specialist

About the Role

Key Responsibilities

• Develop and execute multi-channel engagement strategies targeting students, alumni, and partners.
• Build automated campaigns and integrate CRM and Martech tools to enhance engagement workflows.
• Support social media strategy through content development and campaign integration.
• Optimize content and campaigns based on data insights to improve performance and personalization.
• Manage AI-enabled tools and automation systems such as chatbots, SMS tools, and other emerging platforms.
• Collaborate with IT and CRM teams to design automated workflows including drip campaigns, lead scoring, segmentation, and content personalization.
• Track campaign performance, analyze data, and leverage Customer Data Platforms to inform strategy and improve targeting.

Requirements

• Equivalent to graduation from an accredited four-year college or university; a Bachelor's degree in Marketing, Computer Science, Information or Educational Technologies, Business Analytics, or related fields is preferred.
• Equivalent of four years of full-time experience with marketing/customer relations software, marketing communications, CRM, or integrated marketing.
• Ability to deploy and optimize platforms such as Conversica, chatbots, SMS tools, and emerging automation systems.
• Skilled in collaborating with IT and CRM teams to design automated workflows including drip campaigns, lead scoring, segmentation, and content personalization.
• Demonstrated expertise in creating and managing post-application and yield workflows, alumni communications, and dynamic email campaigns.
• Strong analytical skills to track campaign performance, prepare segmentation models, and leverage Customer Data Platforms.
• Ability to support social media strategy through content development and campaign integration.

Nice to Have

• An advanced degree in a relevant discipline is highly desirable.

Qualifications

• Bachelor's degree in relevant fields or equivalent experience.
• Four years of full-time experience with marketing/customer relations software and related tools.

Benefits & Perks

• Excellent benefits package including medical, dental, vision, retirement & savings, tuition waiver, and more.
• Position offers a hybrid work schedule (3 days in office, 2 days remote), subject to change based on needs.
• Full-time, 40 hours per week, with a one-year probationary period.