Marketing Automation Manager

About the Role

Key Responsibilities

• Work closely with the Demand Generation and Revenue Operations teams to develop and manage effective, efficient outbound marketing, lead nurturing, and landing page development programs.
• Create, deploy, track, and adjust programs based on results reporting and analysis.
• Work closely with the Demand Generation team to develop and manage lead nurturing and campaign management processes.
• Technical execution for email campaigns, including blast and trigger programs such as welcome, nurture, retention, cross-sell, and upgrade programs.
• Build campaigns and lead-nurturing programs using marketing automation tools.
• Create and update emails and online forms.
• Set up and execute tactical tasks associated with customized landing pages, email campaigns, and lead scoring rules.
• Test campaigns across all browsers and web configurations.
• Understand data flow within the marketing automation platform to ensure accurate segmentation and data sharing with sales.
• Configure A/B testing strategies based on best practices.
• Analyze campaign results by segment, company, and other market slices, and implement improvements.
• Monitor, analyze, and tune campaigns to maximize ROI.
• Develop and deliver analytics and reporting views.
• Develop and communicate guidelines and best practices for sales, marketing, and client services.
• Create market emails, manage streaming, uploads, and integration with Salesforce.
• Set up and run webinars using On24, including troubleshooting and support.
• Export webinar attendees and analyze email metrics.
• Support a large marketing department with multiple tickets and work efficiently.

Requirements

• Bachelor's Degree in Marketing or Communications.
• Minimum of 4 years of experience in marketing, advertising, and communications, including B2B.
• Minimum of 3 years of Salesforce.com experience.
• Minimum of 3 years of Marketo experience.
• Minimum of 3 years of On24 experience for webinars.
• Experience marketing SaaS solutions (preferred).
• Excellent organizational skills to manage multiple priorities.
• Experience with marketing persona, market segmentation, and social media.
• Marketo Certified Expert (preferred).
• SAS background (preferred).
• Technology-savvy self-starter comfortable working at the intersection of sales, marketing, and client services.

Nice to Have

• Experience marketing SaaS (Service-as-a-Software) solutions.
• Experience with marketing persona, market segmentation, and social media.
• Marketo Certified Expert.
• SAS background.

Qualifications

• Bachelor's Degree in Marketing or Communications.

Benefits & Perks

• Pay: $65/hr.
• Hours: 40 hours/week (1st Shift).
• Length: Temp (6 months).