Marketing Automation Manager

Ampcus

Raleigh, NC

Full Time

Mid Level

5 days ago

Job Description

About the Role

The Marketing Automation Manager is a hands-on, technology-savvy professional who thrives at the intersection of sales, marketing, and client services. This role is responsible for developing, executing, and optimizing marketing automation programs, managing webinars, and supporting a large, fast-paced marketing team. The ideal candidate will have strong expertise in Marketo, On24, and Salesforce, and the ability to balance both strategic initiatives and tactical execution. Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services, based in Raleigh, North Carolina.

Key Responsibilities

Build, launch, and optimize email campaigns (blast, nurture, retention, cross-sell, upgrade).
Manage lead-nurturing workflows, triggers, and landing pages in Marketo.
Configure A/B testing and implement improvements based on performance analytics.
Ensure accurate data integration between Marketo and Salesforce.
Set up, run, and provide technical support for webinars via On24 (speaker setup, audio/video tests, troubleshooting, slides, behind-the-scenes execution).
Export and analyze attendee engagement data from On24 for reporting and follow-up campaigns.
Partner with Marketing Managers and Demand Generation teams to deliver programs that drive leads and pipeline growth.
Provide technical support to a large marketing department (30+ employees), managing requests and tickets efficiently.
Develop and communicate best practices across sales, marketing, and client services.
Analyze campaign performance by segment, campaign, and customer profile.
Import/export marketing data into reporting decks/slides for leadership review.
Monitor ROI of campaigns and recommend data-driven improvements.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
3+ years' experience in marketing automation and campaign execution (Marketo expertise required).
Salesforce CRM experience required.
On24 webinar platform experience (building and managing events) required.
Strong organizational skills with the ability to manage multiple requests and deliverables in a fast-paced environment.

Nice to Have

4-6 years of overall marketing/communications experience (B2B/SaaS strongly preferred).
Marketo Certified Expert strongly preferred.
Familiarity with SAS or data analytics tools a plus.
Experience in marketing persona development, segmentation, and social media integration.

Working at Ampcus

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.

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