Marketing Automation Manager

AMD

Longmont, CO

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Join our fast-paced and collaborative B2B marketing team as a Marketing Automation Manager, where you'll lead the development and execution of data-driven email and nurture campaigns that drive customer engagement and pipeline growth. You will partner closely with stakeholders across marketing, sales, and operations to deliver targeted, personalized programs using Marketo and Salesforce. This role involves shaping marketing automation strategies, optimizing customer journeys, and improving conversion through segmentation and performance analysis, contributing to high-impact areas like AI, data center, and adaptive computing within an innovative environment.

Key Responsibilities

Lead strategy and execution of email marketing programs, including nurture tracks, trigger-based campaigns, and lifecycle workflows
Develop audience segmentation, lead scoring, and personalization strategies to increase engagement
Partner with demand generation and sales teams to align on lead nurturing and qualification goals
Ensure smooth integration and lead handoff processes between Marketo and Salesforce
Analyze performance metrics and apply data insights to continuously optimize campaign effectiveness
Maintain compliance with global email and data privacy standards
Support enterprise lead routing strategies and develop best practices for lead capture and conversion

Requirements

Expertise in Marketo, including campaign execution, scoring, reporting, and integrations
Experience with Salesforce or other CRM platforms
Knowledge of email marketing best practices, compliance (CAN-SPAM, GDPR), and performance optimization
Strong analytical skills and ability to translate data into actionable insights
Proven success in a B2B environment, especially supporting sales pipeline goals
Comfortable managing multiple projects and collaborating across teams