Marketing Automation Manager

About the Role

Key Responsibilities

• Work closely with Demand Generation team to develop and manage lead nurturing and campaign management processes
• Technical execution for email campaigns such as blast and trigger email programs that include welcome, nurture, retention, cross-sell and upgrade programs
• Build campaigns and lead-nurturing programs using marketing automation tools
• Create and update emails and online forms
• Set up and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules
• Test pending campaigns within all browsers/web configurations
• Understand how data flows through the marketing automation platform to ensure segments are using all available data and that data is consistently and accurately being provided to sales
• Configure A/B testing strategies and ideas based on best practices and learnings
• Analyze results by segment, campaign, company classification, and other key slices of the market and customer base
• Distill data from analytics and implement improvements to lead-generation programs
• Continuously monitor, analyze, and tune campaigns to maximize ROI
• Work with team to develop and deliver necessary analytics and reporting views
• Develop and communicate guidelines and best practices to sales, marketing, and client services to ensure optimal use of the tool

Requirements

• Bachelor's degree in marketing, communications or related field
• 4 - 6 years of experience in marketing, advertising and communications, preferably B2B
• Experience marketing SaaS solutions highly desired
• Salesforce.com experience required
• Marketo experience required
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
• Experience with marketing persona, market segmentation and social media preferred
• Marketo Certified Expert

Nice to Have

• Experience marketing SaaS (Service-as-a-Software) solutions highly desired
• Experience with marketing persona, market segmentation and social media preferred

Qualifications

• Bachelor's degree in marketing, communications or related field