Marketing Automation Manager

About the Role

Key Responsibilities

• Develop and implement scalable marketing operations processes to support global campaigns, ensuring alignment with business goals and marketing strategies.
• Own the end-to-end campaign development process, including program template creation, email and landing page development (HTML coding as needed), testing, deployment, and performance analysis.
• Oversee the integration and optimization of MarTech solutions, including Marketo and tools such as Salesforce, 6Sense, Sendoso, Salesloft, Zoom, and others. Identify opportunities to streamline workflows and enhance system performance.
• Design and execute email marketing strategies aligned with best practices, focusing on segmentation, personalization, and engagement. Write or edit email copy to maximize impact and drive results.
• Manage audience segmentation strategies using demographic, firmographic, and behavioral data. Translate Salesforce reports into actionable insights and Marketo smart lists.
• Build and maintain dashboards that measure campaign and operational performance. Provide actionable insights to inform strategy and optimize marketing efforts.
• Partner with global marketing, field marketing, digital teams, and business systems to align on campaign goals, timelines, and deliverables. Act as the go-to resource for marketing automation and operations expertise.
• Create efficient workflows to manage campaign requests, establish timelines and SLAs, and provide visibility into audience communications at any given time.
• Stay up to date on marketing operations trends and best practices. Identify and implement new tools, processes, and strategies to improve efficiency and scalability.

Requirements

• BA/BS in Business, Marketing, or a related field.
• 5+ years of experience in marketing automation and operations, with significant expertise in Marketo (Marketo Certified Expert required).
• Hands-on experience managing and integrating MarTech tools such as Salesforce, 6Sense, Sendoso, Salesloft, and Zoom.
• Proven success in a B2B marketing environment, with a focus on demand generation, pipeline acceleration, and customer retention.
• Marketo Certified Expert (MCE) certification required.
• Familiarity with HTML and CSS for email and landing page customization.
• Experience with reporting tools and workflow management platforms (e.g., JIRA or similar).
• Strong strategic thinking and problem-solving abilities.
• Data-driven mindset with the ability to analyze campaign performance and provide actionable insights.
• Exceptional written and verbal communication skills, including the ability to write and edit persuasive email copy.
• Strong interpersonal skills and the ability to work effectively with cross-functional teams.
• Flexible and proactive, with the ability to manage multiple projects in a fast-paced environment.
• Self-starter with a systematic approach to solving problems and driving results.

Nice to Have

• Experience with additional marketing automation or analytics tools.
• Knowledge of other MarTech solutions beyond those listed.
• Experience working in a highly collaborative, global team environment.

Benefits & Perks

• Impactful Work: Be a key contributor to the success of our global marketing initiatives.
• Growth Opportunities: Access to professional development and opportunities to advance your career in marketing operations.
• Innovative Environment: Work with cutting-edge MarTech tools and be part of a team that values innovation and continuous improvement.
• Collaborative Culture: Join a supportive and high-performing team that is passionate about driving results.