Marketing Automation Manager (SMS & Email Strategy)

Epcvip

Calabasas, CA

Full Time

Mid Level

11 days ago

Job Description

About the Role

EPCVIP is seeking a hands-on Marketing Automation Manager to lead and scale our SMS and Email marketing efforts through automation, experimentation, and data-driven insights. This role is ideal for a strategic operator who can not only define performance marketing strategies, but also execute them through no-code/low-code tools like n8n, marketing automation platforms, and vendor integrations. You will build and optimize customer journeys, manage lifecycle messaging, and collaborate across teams to drive meaningful revenue and retention outcomes. You'll work closely with the website UX, data pipeline, monetization, and BI teams to improve audience segmentation, sending logic, and campaign performance.

Key Responsibilities

Define, build, and execute SMS and Email remarketing strategies focused on revenue, retention, and engagement.
Monitor performance metrics like EPR (Earnings per Record), CTR, and CVR.
Develop sophisticated user segments, orchestrate audience logic, and refine targeting across lifecycle stages using internal data and third-party tools.
Implement automations using no-code/low-code tools like n8n, and manage workflows across ESPs, SMS platforms, CRMs, and internal systems.
Set up triggers, delays, suppression logic, and cross-channel flows.
Partner with teams across website UX, data engineering, monetization systems, and business intelligence to improve campaign relevance, timing, and revenue impact.
Monitor performance dashboards, analyze large datasets, and identify actionable opportunities for improvement.
Run experiments and measure impact at scale.
Ensure all campaigns follow TCPA/FCC/CAN-SPAM regulations.
Manage vendor onboarding, testing, and compliance (e.g., SMS route testing, opt-in mechanisms, etc.).
Act as the Product Owner for SMS and Email marketing, owning end-to-end logic from user entry points to message cadence and content delivery.

Requirements

3-5 years in marketing automation, lifecycle marketing, or lead generation, ideally in fintech, performance marketing, or high-volume consumer funnels.
Comfort working with APIs, event-based automations, tracking parameters, and system integrations without coding skills, but with understanding of how digital products work and data flows.
Experience with platforms like n8n, Twilio, Postscript, Klaviyo, Braze, Iterable, HubSpot, or Xano.
Ability to analyze large datasets using Excel, SQL, Looker, etc., and interpret data for decision-making.
Solid understanding of TCPA, FCC, CAN-SPAM, and mobile carrier rules for the U.S. market.