Marketing Automation Program Analyst - Hybrid

Experity

Machesney Park, IL

Full Time

Mid Level

5 days ago

Job Description

About the Role

The Marketing Operations Analyst is a technical, systems-oriented role supporting the optimization of marketing platforms and the advancement of automation across the go-to-market (GTM) engine. The role emphasizes smarter tool utilization, automation of repetitive processes, and outcome improvement through logic and data integration. The Marketing Operations Analyst will help operate and evolve our marketing automation systems—most critically, Pardot and Salesforce—while supporting the rollout and maintenance of new tools, including AI-based top-of-funnel automation. Your work will ensure campaign workflows are accurate, scalable, and ready for the next generation of marketing technology. The position requires a technical mindset and a passion for process improvement. You'll start by supporting execution—then grow into a builder of automations, integrations, and marketing workflows that scale.

Key Responsibilities

Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
Support other duties as assigned.

Requirements

Bachelor's Degree or equivalent combination of education and experience.
Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
Experience using Salesforce and Pardot (Account Engagement).
Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
Comfortable editing HTML and managing asset templates.
Ability to travel as needed (minimal).

Nice to Have

Experience with marketing project management tools (e.g., Wrike).
Exposure to AI-powered marketing tools or lead qualification workflows.
Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
Experience with automation tools like Zapier, Make, N8N, or similar.

Qualifications

Educational background with a Bachelor's Degree or equivalent experience.
Minimum of two years in a relevant marketing systems role.

Benefits & Perks

Health insurance, Dental insurance, 401(k), Paid time off, Adoption assistance, Employee assistance program.
Comprehensive coverage starting first day of employment including Medical, Dental/Orthodontia, and Vision.
Ownership opportunities with synthetic ownership after one year.
Flexible work scheduling and hybrid workforce options.
Generous PTO plan with milestone increases.
Career development programs.
Team building events including company picnics and holiday parties.
Competitive pay, quarterly bonuses, and 401(k) employer match.

Working at Experity

Experity is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country. The company values teamwork, continuous learning, and a positive attitude. They emphasize work-life balance through flexible scheduling, foster a collaborative environment with team-building activities, and support employee growth and ownership in the company's success.

Apply Now