Marketing Automation Program Analyst - Hybrid

Experity

Machesney Park, IL

Full Time

Mid Level

4 days ago

Job Description

About the Role

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

Key Responsibilities

Operate and maintain Pardot (Account Engagement), including users, automations, sync behavior, segmentation logic, and asset hygiene.
Troubleshoot sync errors and lead routing issues between Pardot and Salesforce; escalate complex cases to the CRM Platform team as needed.
Support the deployment and optimization of AI-powered marketing tools, contributing to workflow setup, QA, and data routing.
Build and maintain dynamic and static lists to support marketing campaign targeting, engagement flows, and triggered automations.
Assist with the development of scalable, modular campaign architectures (templates, automation rules, folder structures).
Manage campaign requests in Wrike, coordinate timelines with stakeholders, and document setup and QA steps.
Contribute to process documentation and playbooks that define system behavior, data expectations, and field logic.
Participate in the evaluation and integration of new tools, contributing to test plans, launch support, and performance monitoring.
Help operationalize distribution of content (e.g., newsletters, announcements, thought leadership) using logic-based automation flows.
Other duties as assigned.

Requirements

Two years of experience in Marketing Operations, Marketing Automation, or a similar systems-focused role.
Experience using Salesforce and Pardot (Account Engagement).
Strong attention to detail and process, with a logic-first approach to automation and troubleshooting.
Comfortable editing HTML and managing asset templates.
Bachelors Degree or equivalent combination of education and experience.
Ability to travel as needed (minimal).

Nice to Have

Experience with marketing project management tools (e.g., Wrike).
Exposure to AI-powered marketing tools or lead qualification workflows.
Familiarity with other marketing systems (e.g., Hubspot, Drift, Demandbase).
Experience with automation tools like Zapier, Make, N8N, or similar.

Benefits & Perks

Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.
Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful.
Employee Assistance Program - counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and more.
Flexible work scheduling to manage work-life balance.
Paid Time Off (PTO) - a generous PTO plan that increases with milestones.
Career Development programs to explore potential and achieve career goals.
Team Building activities including family company picnics and holiday parties.
Total Compensation - competitive pay, quarterly bonuses, and a 401(k) retirement plan with employer match.

Working at Experity

Every team member exhibits our core values: Team First, Lift Others Up, Share Openly, Set and Crush Goals, Delight the Client. We foster a positive attitude, active listening, responsibility, supportiveness, and honesty to build a strong, collaborative environment focused on achieving goals and delivering excellent service.

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