Marketing Automation (SFMC) Developer/ Data Analyst

About the Role

Key Responsibilities

• Conceive, design, engineer, and implement data and technology solutions for data onboarding and data integration between Salesforce Marketing Cloud and other marketing technology and CRM platforms such as Salesforce Health Cloud by collaborating on requirements with end users; designing and developing systems flows, data usage, and work processes; investigating problem areas; routinely demonstrate initiative and creativity in developing technology solutions.
• Serve as technical expert and lead projects/programs and technical staff to develop, test and implement data solutions and integrations to support US Patient Services and Consumer Marketing Operations campaigns built by the Marketing Operations client.
• Implement operational improvements or devise new approaches to solving problems.
• Analyze and resolve technical problems using analytical problem solving methods/techniques and associated tools/devices.
• Contribute to the advancement of SFMC platform and marketing data ecosystem; participate in educational opportunities and professional organizations.
• Demonstrate high proficiency across a wide range of technologies and platforms related to software design and development, programming languages, data integration, data warehousing, data analysis and visualization tools, including SFMC, Salesforce core, Snowflake, and connected marketing technology platforms.
• Maintain relationships with business and BTS partners and vendors in accordance with Abbvie Values, Vendor Management Office, and Purchasing.
• Understand and adhere to corporate standards regarding applicable policies, including code of conduct, safety, GxP compliance, data security, and the software development lifecycle.
• May initiate new areas of investigation that can be incorporated into omni-channel campaign initiatives and marketing technology platform expansion.
• Provide technical leadership and mentor less experienced staff in planning, procedures, standards, and best practices.

Requirements

• Bachelors Degree with 6 years experience; Masters Degree with 5 years experience; PhD with 0 years experience.
• Proven implementation of creative marketing technology solutions in client facing roles that advanced the business.
• 3+ years of hands-on experience building complex data segments, conducting detailed profiling, and performing in-depth data analysis of data flows and waterfalls for campaigns.
• 3+ years of hands-on experience with development on Marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, or equivalent) including integrations with other CRM, marketing and data platforms.
• Deep understanding of data profiling, data integration and data visualization processes, languages and tools i.e. SQL, Snowflake.

Nice to Have

• At least one Salesforce Marketing Cloud Certification.
• Work experience in the pharmaceutical industry, CPG, or other complex and/or regulated industries.
• Experience in CRM/Marketing campaign development and deployments.
• Intermediate/Advanced understanding of HTML, CSS, JavaScript, JSON, AMPscript, SSJS, and SQL and its utilization in SFMC.
• Intermediate/Advanced knowledge of email development design, best practices, and delivery.
• Experience with agile, DevOps, and the systems development life cycle and other related IT methodologies.
• Understanding of interactive email development and AMP4Email.
• Knowledge of Salesforce product suite including Sales Cloud, Service Cloud, Marketing Cloud, Platform, and the App Exchange.
• Experience working with NodeJS, jQuery, Custom Content Block SDK, and Custom Journey Activities and Events.

Qualifications

• Educational qualifications as specified: Bachelors, Masters, or PhD depending on experience.

Benefits & Perks

• Comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k).
• Eligible to participate in short-term incentive programs.