Marketing Automation Specialist

About the Role

Key Responsibilities

• Build and optimize marketing automation workflows to convert prospects to customers and enhance customer lifetime value
• Manage our marcom tech stack (CRM, email platform, automation tools, analytics), ensuring seamless integration between our tools and ease of use for our team members
• Actively optimize email marketing performance through testing and analysis
• Support A/B testing of email campaigns, subject lines, and conversion funnels
• Leverage no-code (e.g. Bubble.io, Unbounce) or codeless tools (Replit, Lovable, etc) to rapidly generate landing pages for A/B testing
• Develop sophisticated segmentation strategies for personalized communications across book clubs, book fairs, and our e-commerce platform
• Create comprehensive reporting dashboards tracking key metrics including conversion funnels and revenue generated from marketing automation
• Build lifecycle marketing campaigns to engage and retain our consumer subscription audience
• Work closely with our data systems architect to influence EDW and data capture systems to support customer LTV across channels
• Ensure data integrity and compliance with children's data privacy regulations
• Partner with creative and growth teams to execute multi-channel nurture campaigns
• Champion automation, AI tools, and train team members on marketing automation best practices
• Actively research, experiment with and propose the implementation of new AI or automation tools, techniques, or processes that can add value to our marketing, personalization or product execution

Requirements

• 3-5 years of experience in marketing operations or similar marketing or growth-related role
• Hands-on experience with Iterable, Salesforce, Klaviyo, Braze, Marketo, Hubspot or similar marketing automation platforms
• Hands-on experience with Zapier, Gumloop, Make, or other workflow automation platform
• Strong understanding of CRM systems and their integration with marketing tools
• Data-driven mindset with the ability to derive insights from complex datasets
• Experience with B2C, customer journey mapping, acquisition and lifecycle marketing management
• A knack for using LLM tools in practical settings, and confidence in generating prompts
• Understanding of HTML/CSS for email template customization
• Strong project management skills with ability to prioritize competing demands

Nice to Have

• Experience in a B2B2C or subscription-based business model
• Familiarity with integrating marketing automation with e-commerce platforms
• Knowledge of data privacy regulations (COPPA, GDPR) especially as they relate to children's data
• Experience with A/B testing methodologies and conversion rate optimization
• Basic SQL knowledge for data analysis
• Experience with Zapier, Segment, Census, or other integration tools
• Background in education technology or children's products
• Bachelor's degree in marketing, computer science, data analytics or related field

Benefits & Perks

• Competitive salaries
• Company equity
• Medical/dental/vision insurance
• 401k
• Short-term disability insurance
• Parental leave
• Employee assistance programs
• Flexible work schedules
• Flexible time off