Marketing Automation Specialist

CyberArk

Newton, MA

Full Time

Mid Level

61k-85k

21 days ago

Job Description

About the Role

CyberArk is the global leader in Identity Security, centered on privileged access management. They provide comprehensive security solutions for any identity—human or machine—across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle. The company is trusted by the world's leading organizations to secure their most critical assets. CyberArk is seeking a passionate Marketing Automation Specialist to join their global team, leveraging campaign execution and marketing automation expertise to drive results using Marketo.

Key Responsibilities

Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale.
Create and partner with Marketing team members on email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration.
Create campaigns to support nurture, scoring, event promotion, and data management.
Plan and perform A/B testing within the marketing automation platform to improve results.
Understand the framework of campaigns, lead routing, and data management between sales and marketing systems.
Support the Marketing team with strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth.
Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
Maintain excellent communication, attention to detail, and a desire to improve processes.

Requirements

2+ years of experience in marketing automation, proficient in Marketo, CRM (Salesforce preferred), and related platform integrations (e.g., Demandbase, On24).
Demonstrated experience in marketing automation and inbound/outbound best practices.
Technical aptitude with experience working with complex processes and a large MarTech stack, and the ability to understand and leverage technologies to achieve results.
Data-driven mindset and a continual learner.
Experience working with a quality assurance process to support high-quality execution.
Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
Excellent independent project management, self-starter skills, and experience working in and communicating within a cross-functional matrixed organization.

Nice to Have

Experience with Demandbase, On24.

Qualifications

Relevant professional experience in marketing automation (2+ years).

Benefits & Perks

Salary range of $61,000 - $85,000/year, plus commissions or discretionary bonus based on performance.
Wide range of medical, dental, vision, financial, and other benefits.

Working at CyberArk

CyberArk is an Equal Opportunity Employer that values diversity and inclusion. They are committed to providing consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. The company emphasizes a collaborative, innovative environment focused on security and technological excellence.

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