Marketing Automation Specialist

CyberArk

Newton, MA

Full Time

Mid Level

58k-85k

about 1 month ago

Job Description

About the Role

CyberArk is the global leader in Identity Security, centered on privileged access management. They provide comprehensive security solutions for any identity across business applications, distributed workforces, hybrid cloud workloads, and the DevOps lifecycle. CyberArk is trusted by the world's leading organizations to secure their critical assets.

Key Responsibilities

Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Webinars) that create quality demand efficiently, at scale.
Create and partner with Marketing team members on email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration.
Create campaigns to support nurture, scoring, event promotion, and data management.
Plan and perform A/B testing within marketing automation platform to improve results.
Understand the framework of campaigns, lead routing, and data management between sales and marketing systems.
Support the Marketing team with planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth.
Work cross-departmentally to obtain critical information and satisfy internal stakeholders.
Maintain excellent communication, attention to detail, and a desire to improve processes.

Requirements

2+ years of experience in marketing automation; proficiency in Marketo, CRM (Salesforce preferred), and related platform integrations (e.g., Demandbase, On24).
Demonstrated experience in marketing automation and inbound/outbound best practices.
Technical aptitude with experience working with complex processes and a large MarTech stack; ability to understand technologies and leverage them to achieve results.
Data-driven mindset and a continual learner.
Experience working with a quality assurance process to support high-quality execution.
Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.
Excellent independent project management and self-starter skills, with experience working in and communicating within a cross-functional matrixed organization.

Nice to Have

Experience with Demandbase, On24.

Benefits & Perks

Salary range of $58,000 - $85,000/year, plus commissions or discretionary bonus based on performance.
Wide range of medical, dental, vision, financial, and other benefits.

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