Marketing Automation Strategist

About the Role

Key Responsibilities

• Build and manage email campaigns, nurture streams, and engagement programs using Pardot, focusing on accelerating time-to-campaign and improving engagement metrics.
• Collaborate with sales to align campaign strategy with lead follow-up workflows, enabling personalized and timely outreach through shared dashboards and engagement history.
• Analyze campaigns performance metrics and implement data-driven optimizations that improve conversion rates and user engagement.
• Maintain data hygiene and ensure compliance with email marketing regulations.
• Regularly audit and optimize the marketing automation infrastructure, including Engagement Studio programs, automation rules, and form handlers.
• Implement and refine lead scoring and grading modules to improve MQL quality and streamline handoff to sales.
• Build and maintain campaign attribution dashboards using Salesforce to track ROI and engagement across channels.
• Develop and execute segmentation strategies for targeted outreach, leveraging dynamic content and behavioral data.
• Help educate sales reps on Pardot, lead intelligence dashboards, and engagement history to support contextual follow-up and platform adoption.
• Collaborate with cross-functional teams across internal Salesforce CRM, external Salesforce agencies, sales, and other GMS business units.
• Mentor other marketers to improve campaign performance and platform utilization.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree (B.A.) in Marketing, Communication or related field.
• 2-4 years related experience required.
• Equivalent combination of education and experience is accepted.
• Valid driver's license required; occasional travel with minimum overnight stays when necessary.
• Salesforce Certified Pardot Specialist preferred.
• Salesforce Certified Marketing Cloud Account Engagement Consultant preferred.

Nice to Have

• Salesforce Certified Pardot Specialist
• Salesforce Certified Marketing Cloud Account Engagement Consultant

Benefits & Perks

• Base Salary Range between $100,000-$120,000.
• Full Medical, Dental, Vision, 401(k) with company match, Life, and Disability benefits package.
• Tuition Reimbursement.
• Three weeks of PTO with 7 paid holidays.
• Company Surface Pro or Laptop provided.
• Monthly reimbursement plans available.
• Opportunities for growth.
• Flexible scheduling and autonomy.